Kid Stuff

At Toy Fair New York in February, one of the trends was the large number of influencers signing toy deals. Most of the celebrities associated with the products on display there were young adults whose content appealed to children or collectors. More recently, a raft of agency representation and toy-centric licensing agreements have been focused […]

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A Little Help From Your Friends

A number of retailers have set up programs in which they assist their customers in supporting healthcare workers, their neighbors, or their broader communities during the COVID-19 pandemic. These initiatives are primarily charitable, but they bring marketing and sometimes sales benefits as well: • Walmart teamed with NextDoor, a social networking app for neighborhoods, for […]

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Competing for Fan Loyalty During Hard Times

One segment of the licensing business where the shutdown of live events has had a significant impact is sports. The cancellation of sports seasons and events has removed their core reason for being, creating financial hardship for many and lessening the urge to purchase licensed merchandise, both in the short term and very possibly for […]

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About Face

When we last wrote about face masks as a licensing opportunity, about a month ago, licensors’ and licensees’ activities in this space were almost purely charitable, with the products donated directly to healthcare workers. But manufacturers and IP owners have pivoted quickly to creating masks for consumers to purchase. There is still a charitable component—with […]

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Sketches and Scribbles

Last week, Firefly Brand Management announced that it had signed on to represent professional doodler Todd Goldman for licensing representation. That follows on the heels of Striker Entertainment being retained by the Doodle Boy. It turns out that a long list of professional doodle artists from around the world promote their hand-drawn patterns and characters […]

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Earthly Delights

There have been few non-coronavirus-related publicity announcements or product launches involving licensing in the last month or so, since the lockdown began in the U.S. That changed yesterday, at least for a day, as companies with a connection to the licensing business went ahead with their merchandise and marketing plans tied to the 50th anniversary […]

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