Compound Interest

Two of the top-of-mind trends in the toy industry over the past two years have been mini collectible figures, especially in blind boxes, and compounds in the form of slime, sand, dirt, and ooze. More recently, those two trends have come together, as low-priced, collectible minis are not just packed in blind boxes but encased […]

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Collaborators Journey to Japan

High-end fashion labels from Japan, typically streetwear-focused, have become among the most frequent partners for global lifestyle collaborations involving characters, celebrities, corporate trademarks, artists, and fashion and luxury labels. Some of the most active Japanese brands in this space include: A Bathing Ape/BAPE. Founded in 1993, this brand and its various sub-brands are prolific participants […]

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Tempted by Tasty Alternatives

Burger King revealed last week that it is testing the Impossible Burger, a plant-based meat substitute, as a potential addition to its menu. This is the latest example—and one of the most high-profile—of food and beverage marketers embracing products that can serve as replacements for meat and other staples. These items are meant to appeal […]

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Beauty Contest

Just in the last week, three celebrity makeup artists have entered or expanded their presence in the competitive beauty and wellness space, announcing new retail-exclusive licensing or collaboration deals: Sir John, best known for his work with the likes of Beyoncé and Kim Kardashian, paired with South African retailer Woolworths Holdings for a limited-edition collaboration. […]

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Toy Testers Give Rave Reviews to Licensing

Kid influencers specializing in toy and children’s product reviews and unboxings via their own YouTube channels and other social media platforms have gained significant followings, with the top examples generating more than 10 billion views and amassing more than 10 million channel subscribers. Some “best of” lists name more than 100 different personalities playing in […]

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Rethinking for the Long Run

Designer Isaac Mizrahi and New Balance just debuted a collection of footwear and apparel exclusively on QVC, while Mattel’s Barbie’s just launched its latest capsule with Puma, in honor of the doll’s 60th anniversary. These initiatives are reminders of how sportswear companies with roots in athletic footwear have, over the past decade, expanded their realms […]

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Acknowledging ASMR

Autonomous Sensory Meridian Response (ASMR) videos have become a big trend online, especially among viewers 18-24. ASMR is the scientifically unproven but increasingly popular idea that certain soft, slow, and/or repetitive sounds tend to make users happy and relaxed, sometimes to the point that they feel a tingling sensation starting at the back of the […]

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A Collection of Museum Collaborations

Designer collaborations encompassing apparel, accessories, and footwear involve a variety of licensed properties, from characters and sports leagues to corporate brands and celebrities. Museums have been less frequent players, aside from a few key institutions. But more and more, museums with a range of specialties are pairing with fashion labels in a number of ways: […]

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Financial Filings Shed Light on Toy Trends

As of early March, most of the major public toy companies have released their financial results for fiscal 2018. Here are some of the topline insights from each as they relate to licensing: Hasbro. Outbound entertainment and licensing revenues for the company’s proprietary brands increased 5%, attributable mostly to a digital streaming deal for Hasbro […]

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Superpowers Revealed

The “girl power” trend that has been so prevalent in entertainment, toys, and other products for the past few years is not limited only to children. There are also more female-focused initiatives geared toward teen and adult consumers—of both genders—especially in the video game, comic book, and other segments of “geek culture.” Examples include: Books […]

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