Archive | Licensing

Clothing for the COVID Era

Populations around the world are slowly starting to test a post-COVID daily routine that involves some form of work, school, shopping, and leisure. But the reopening of society has shown that the coronavirus is still a threat, as illustrated by the recent spikes in the number of cases in the U.S. and some other countries. […]

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Influencer Accountability

Several high-profile influencers involved in licensing and collaborations have faced a backlash—in most cases with negative ramifications for their businesses—in the last month, due to past or present racist content: Shane Dawson posted a 20-minute video apologizing for using racist language and stereotypes, as well as blackface, along with other content such as jokes about […]

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Going to the Dogs

The famed cats and dogs of the Internet can generate significant retail sales of licensed and collaborative merchandise. As a result, more and more “petfluencers” are signing with agents and/or launching licensing efforts. Dogs have been in the spotlight of late, with at least three notable examples having signed with agents to expand their merchandise […]

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Musicians Chime In with PPE

Like property owners from across the spectrum of licensing, many musicians have lent their names or other IP to COVID-related merchandise. In some cases, their products have involved creative twists on their music or look. Key categories include: Hand sanitizer. Wu Tang Clan introduced “Protect Ya Hands” hand sanitizer—a riff on their song “Protect Ya […]

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Russian Properties Reach Out

The global expansion of children’s animation properties originating in Russia continues in 2020, with a growing number of distribution, consumer product, and licensing representation deals announced since January. There has been a particular flurry of activity in April and especially May: 0+ Media signed Maurizio Distefano Licensing as its rep for Leo and Tig in […]

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