Hitting the Bullseye

Darts is an activity that has attracted growing interest over the past few years, both in participation and viewership. Increased demand for products such as signature and branded darts, dartboards, jerseys, and flights (the plastic or nylon stabilizers on the darts) has followed, with rights mostly granted to specialist licensees. The game of darts was […]

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Educational Properties with a Human Touch

Several educational brands based on individual people or personas have recently signed licensing deals for products that help children learn at home or in school. Some of the properties are based on real people, some are characters created and performed by real people, and some are wholly fictional, educator-created brands. But all have positionings that […]

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Fashion-Forward Safety Shoes

Fashion labels and designers are forging licensing and collaboration deals in the occupational footwear sector with increasing frequency. This is a category that has built a track record of very successful long-term licensing agreements with closely related brands, but it still offers plenty of space for fashion and lifestyle properties and other types of IP. […]

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Chefs Prep More Plant-Based Products

Chefs and food influencers, both vegan and meat-eating, have over the years participated in collaborative initiatives involving plant-based dishes, such as creating limited-time menus in colleagues’ vegan restaurants, introducing other chefs’ vegan menu items in their own restaurants, or participating in pop-up vegan dinner experiences. They have also slowly become more active in partnering with […]

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Bulking Up

Recently, a number of celebrities and brands have announced initiatives (licensed and otherwise) centered on heavy-duty strength-training and fitness equipment such as stationary bikes, treadmills, squat racks, weight benches, and barbells. Licensing deals occur fairly frequently in the fitness equipment space, but are typically focused on light-weight tools such as yoga mats, handheld dumbbells, ankle […]

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Bingeing on a TV-Based Lifestyle

Lifestyle collaborations involving adult-skewing TV properties featuring a strong sense of place and time, from The Good Wife to Downton Abbey, have long had a presence in the licensing business and at retail. Over the years, the technique has evolved from occasional one-off collections to broader programs covering a variety of categories, with multiple drops […]

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Toys Look Good in Designer Togs

Fashion and toys have come together for decades, from Mattel’s extensive collection of fashion dolls with designers like Bob Mackie (who has created 47 different versions of Barbie) to specialists such as Integrity Toys, whose offerings include the Jason Wu Collection. The past year has seen a flurry of activity in the fashion-meets-toy space, as […]

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Full Speed Ahead for Motorsports Teams

Auto racing has been a notable inspiration in the fashion industry for the last two and a half years, with experts crediting the launch of Ferrari’s first full fashion collection in June 2021 with jumpstarting the current popularity of the look. The trend has also been driven by the fact that sports influences in general, […]

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Bringing the Heat

Gen Z and millennials are currently driving strong demand for hot and spicy flavors. The Specialty Food Association and Instacart (with the Harris Poll) are among the organizations that have identified hot and spicy as one of the key flavor trends of 2023. Research and Markets predicts the global market for hot sauces and condiments […]

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Celebrating Pacific Island Culture

During the past three years, fashion companies have ramped up collaborative activities with designers, celebrities, and labels from underrepresented communities, in an effort to diversify their industry. That includes seeking out partners hailing from the Pacific Islands, which are situated across a vast area of the Pacific Ocean, extending from the U.S. West Coast to […]

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