A Pitch for Women’s Soccer Fans

Women’s football/soccer has been in the spotlight this summer after the July 7 conclusion of the FIFA Women’s World Cup 2019, hosted by France and won by the U.S. team. Heightened global awareness for the women’s sport is increasingly leading to more endorsement opportunities for individual female athletes, more sponsorship revenue for women’s teams, and […]

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Turning the Channel

News came to light this summer that three key players in kids’ animation are leaving the original production business, although they will remain active as distributors or licensing specialists: Amazon is moving away from investing in original children’s programming in favor of shows for family and young adult audiences. It will continue to acquire licensed […]

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Scrumptious Style

Ecologically sound licensed products have been gaining traction over the last two years or so as the cost has come down and consumer demand has gone up. This is particularly true in the apparel, accessories, and footwear industries, where many initiatives have involved using recycled materials such as plastic or rubber, creating products that are […]

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Advances in E-Sports Licensing

A number of trends in recent months have been moving the e-sports industry, including the licensing component, forward: Big sports licensees are doing deals. It was not that long ago that the first mainstream sports licensees joined e-sports specialists in doing deals with teams, leagues, and players. Since then, the floodgates seem to be opening. […]

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Fashion Brand Reboots

Retro fashion labels that have been off the market for a while have been turning to licensing and collaborative partnerships as they attempt to reintroduce their brands. Among the announcements that have come to light in the past few months: Baby Phat was recently repurchased by its founder, Kimora Lee Simmons—who now designs it with […]

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Space Age

Saturday is the 50th anniversary of Neil Armstrong’s first steps on the moon during the Apollo 11 mission. In the days and weeks leading up to the milestone, licensors, retailers, and licensees have been announcing space-themed content, promotions, and products, especially in the realms of entertainment, toys, and fashion. The initiatives, most of which incorporate […]

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In-World Meets High-Tech

In-world products, which take a fictional item from a film, TV show, or videogame and make it real, represent the ultimate way to differentiate entertainment/character-licensed goods from their competitors. In-world merchandise can assume a variety of forms, from Barco Uniforms’ Grey’s Anatomy scrubs, to Schwinn’s Stranger Things bikes, to Cubicall’s Bill & Ted phone booths, […]

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Full of Beans

Three deals announced in the space of one week last month provide a handy illustration of the ways coffee-related brands have become active players in all types of licensing and collaboration: Brand extension. Costa Coffee, the U.K.-headquartered chain, became the latest example of coffee and coffee shop brands entering adjacent categories, especially ready-to-drink coffees. In […]

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