As the days count down to Halloween, a deal between Chipotle and Spirit Halloween for novelty costumes has added to the options consumers have had at their disposal to dress up as their favorite fast-food dishes come October, whether for trick-or-treating or holiday parties. In fact, quick-service restaurant chains offering costumes depicting fan-favorite foods has […]
Archive | Corporate brands
Considering ‘Condiment Couture’
The ongoing foodie fashion trend, in which luxury and other fashion designers integrate fast food, snack, and any number of food-related brands into capsule collections of apparel, accessories, and footwear, shows no signs of waning. One subset of this trend recently benefited from a spike in interest: namely, “condiment couture.” This mini-trend has typically taken […]
Enjoy Your Stay
High-end hotels are entering the home furnishings realm, creating collections positioned as allowing consumers to treat themselves to the feeling of being in a fine hotel while remaining in the comfort of their own bedrooms and bathrooms. Most often, hotels sell the furniture and home textiles they feature in their guest rooms through their own […]
Luxury Autos Drive Limited Sneaker Designs
News recently came to light about two limited-edition sneaker collaborations, namely Alfa Romeo pairing with Greats and Porsche teaming with Puma. These new initiatives are a reminder of how car brands, especially on the luxury end of the scale, have been common and high-profile players in the crowded sneaker-collaboration space for years, with the frequency […]
A Flurry of Food-Brand Agency Agreements
Food and beverage brands have represented one of the most active sectors in licensing for quite some time, and the trend shows no sign of waning. As one illustration, in the 15 weeks since January 1, 2024, more than a half dozen food and beverage brands have retained new licensing agents to expand their outbound […]
Fool-Proof Firewater
The last year has brought a burst of collaborations that combine savory food flavors with alcoholic beverages in offbeat pairings. A few years ago, these novelty spirits would have turned out to be April Fool’s jokes. In today’s landscape, however, they are real products that are released throughout the year. And, while the purpose is […]
A Double Dose of Sweetness
Two new candy-based soft drinks debuted in the first week of March 2024: Ring Pop soda from Bill’s Olde Fashioned Soda and Stardust Sparkling Ice drinks from Talking Rain. These are just the latest additions to a growing list of collaborations over the past five or so years that have brought some big names in […]
Licensing at Sea
Boats and yachts, especially of the luxury variety, comprise a business that does not often come to mind as a potential licensing category. But marine manufacturers are regularly involved in licensing partnerships and collaborations. A handful of initiatives that have occurred in recent months illustrate: Frauscher Shipyard paired with Porsche for the 850 Fantom Air, […]
Bringing the Heat
Gen Z and millennials are currently driving strong demand for hot and spicy flavors. The Specialty Food Association and Instacart (with the Harris Poll) are among the organizations that have identified hot and spicy as one of the key flavor trends of 2023. Research and Markets predicts the global market for hot sauces and condiments […]
Raising a Glass to Whiskey Collaborations
Brands of whiskey are long-time and still growing participants in the world of fashion. The collaborative collections of apparel and lifestyle goods typically incorporate design elements tied to the properties’ brand heritage and the distilling process. The marketing messages supporting the initiatives often call out the quality and craftsmanship of the jointly developed pieces, reflecting […]