Archive | Luxury

Licensing at Sea

Boats and yachts, especially of the luxury variety, comprise a business that does not often come to mind as a potential licensing category. But marine manufacturers are regularly involved in licensing partnerships and collaborations. A handful of initiatives that have occurred in recent months illustrate: Frauscher Shipyard paired with Porsche for the 850 Fantom Air, […]

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Hitting the Slopes in Style

Skiwear collections have become regular occurrences for designers on the luxury end of the spectrum each fall. More drops of technical and fashion-forward ski apparel, including many collaborations, are introduced each year, and past partners tend to reprise their efforts with new designs annually. Examples for 2023 involve a variety of labels: Dior is offering […]

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Picture-Perfect Beauty

Art museums, and the fine artists whose work appears in those institutions, have increasingly been forging licensing and collaboration deals in the beauty category—especially in fragrances—resulting in creative interpretations of key works of art, not just on packaging but in the formulation of the scents and color palettes themselves. Products range from exceedingly limited and […]

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Tiles With Style

For many years, global and local brands, particularly on the luxury end of the spectrum, have been releasing high-end mahjong sets as a means of generating sales and engagement among their customer base in greater China and parts of Southeast Asia. The category has seen its profile grow over the past couple of years, especially […]

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