Archive | Collectibles

Toys Look Good in Designer Togs

Fashion and toys have come together for decades, from Mattel’s extensive collection of fashion dolls with designers like Bob Mackie (who has created 47 different versions of Barbie) to specialists such as Integrity Toys, whose offerings include the Jason Wu Collection. The past year has seen a flurry of activity in the fashion-meets-toy space, as […]

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A Hunger for Branded Meal-Time Minis

The market for toy collectibles featuring real food and beverage brands seems as strong as ever, with demand continuing, new brands launching, and additional licenses being signed. Among the key players: Zuru Mini Brands offers Foodie Minis, which encompass more than 100 grocery brands, mostly from the U.S., Canada, and the U.K, ranging from Bazooka, […]

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Lessons from the NFT Trenches

Even though the NFT market is down in general in terms of value, NFTs can still be an effective means of generating fan loyalty—if they are a good fit with the property and its consumer base, and if they provide those consumers with something they value at a fair price. Achieving the right balance is […]

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More NFT IPs Jump Offline

Three leading NFT projects have made significant moves into the world of physical consumer products this fall: The most recent example is VeeFriends, which partnered with Toikido to create a line of plush and vinyl figures based on 10 of its characters. The products will be sold starting on October 17 through Toys ‘R’ Us […]

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Leagues Go Large on NFTs

Pro sports leagues from around the world, along with their players associations, have been among the most active property types to date in the world of NFTs. And many tend to think big, signing long-term deals for marketplaces rather than focusing on individual collections of NFTs, although they do that too. This year, and especially […]

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Non-Fungible, But Also Non-Official

Using a blockchain—a decentralized, shared database—to track the history of a digital or real-life item creates a secure timeline of where that item has been throughout its lifespan, giving purchasers confidence about its legitimacy. As such, blockchain technology is a tool for everything from ensuring the authenticity of collectibles and luxury goods to demonstrating an […]

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