The home goods category has been among the most active over the past couple of years when it comes to new licensing deals and collaborations involving licensed IPs. One property type of note in this sector of late has been food-related lifestyle influencers and their brands. Three recent deals serve as examples, all involving celebrities […]
Archive | Celebrity
Celebrities Still Paying Attention to Skin Care
A handful of celebrities have entered the skin care segment in the last few months, adding their names to a long list of famous faces who have launched such programs in recent years. With so many new initiatives in this slice of the beauty industry, the market has gone quickly from offering lots of white […]
Country Roads Lead To Home
Country music, always a strong genre in the recording and concert industry and in consumer products, has been having a moment in pop culture. Collaborations between country musicians and artists from other genres are topping the charts, as are country songs from soloists known for other styles of music. Meanwhile, country singers are increasingly breaking […]
Leaning to the Right
A handful of conservative women in the U.S. who are pundits or otherwise famously politically right-leaning have launched merchandise collections in the last year. Historically, such celebrities have been viewed as too controversial for most manufacturers and retailers who are aiming their goods at a mainstream market; a few initiatives, mostly limited-edition and targeted at […]
Language Learning Through Licensing
By Karen Raugust on January 2, 2025 in Celebrity, Character/Entertainment, Content, Digital, Education
Language-learning apps have been entering into promotional deals with licensed properties for close to a decade, with many of the partnerships having a content component. Properties involved tend to skew toward character/entertainment and celebrity IP, although there are other examples as well. For the language-learning platforms, such pairings spur sampling and potentially new subscriptions, while […]
Let’s Get This Party Started
’Tis the season for capsule collections focused on women’s partywear designed for fancy holiday gatherings. The assortments typically include items such as glamorous mini-dresses, slinky floor-length gowns, flowy slacks, fashion-forward sweaters and jackets, spike heels, tuxedo suits, and clutches. They are made from materials such as silk, faux fur, satin, metallics, animal prints, sheer fabrics, […]
Sticking to the Knitting
British Olympic diving gold-medalist Tom Daley, who is known for his passion for knitting, signed a deal with Woolmark in October to become a brand ambassador for merino wool, with a line of signature knitting kits planned as part of the agreement. He becomes the latest of a handful of celebrities who have lent their […]
Music by Candlelight
Celebrities have been active participants in collaborating on signature candles, especially since the pandemic lockdowns in 2020. One sub-sector of this space consists of musicians who have partnered to create candles, often trying to capture the essence of their most recent album or song titles in the form of scent. Here are some examples from […]
These Kitchen Appliances Are *Chef’s Kiss*
Celebrity chefs regularly lend their names to licensed cookware, bakeware, tableware, cutlery, gadgets, and other categories closely related to cooking and entertaining. One area that makes good sense, but where chefs have been infrequent players to date, is in small kitchen appliances. Typically, these sorts of collaborations, when they happen, are positioned as offering professional […]
K-pop Artists and Their Cartoon Mascots
By Karen Raugust on October 24, 2024 in Celebrity, Character/Entertainment, International, Licensing, Music
Many K-pop acts have created cartoon mascots to promote their group and create merchandise to supplement their ongoing group-wide and individual collaborations in fashion, beauty, and lifestyle categories. While this phenomenon has been ongoing since the early 2010s, it has accelerated in the last couple of years. Typically, the singers in the group help develop […]