Archive | Celebrity

Chefs Cook Up Kitchen and Table Collabs

The first half of 2024 has brought three significant chef-driven home-products collaborations focused on hard goods for cooking, dining, and entertaining: Earlier this month, British chef Jamie Oliver partnered with Lifetime Brands for a line of serveware and dinnerware called Big Love, taking its name from the chef’s sign-off phrase. The products skew toward family-style […]

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A 4/20 Focus on Health and Wellness

The interest among licensed property owners in cannabis-industry collaborations has waned slightly as the challenges of succeeding in this complex market have become evident. But, as the industry and its consumers celebrated the unofficial 4/20 holiday this weekend, celebrity brands and other licensed IP with a logical connection to the category continue to partner regularly […]

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Rappers Tee Up Golf Collaborations

In recent years, rappers and their fashion and lifestyle labels have become increasingly involved in licensing and collaboration deals yielding collections of golf-influenced apparel, accessories, and footwear. In fact, in some cases, the artists’ lifestyle brands themselves are golf-related. Some examples from the last 12 months illustrate the accelerating trend: Tyler, the Creator’s Golf Le […]

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Influencers as Comic Creators

Earlier this week, YouTube storyteller MrBallen announced the details of his first graphic novel with Ten Speed Press, news of which first came out in May, becoming the latest in a flurry of influencers to enter the comic book and graphic novel category recently. Many of the YouTube, TikTok, and Twitch-based celebrities in this space […]

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A Focus on Hearth and Home

Licensing has its cyclical ups and downs in every category, and it has been on a definite upswing over the past few years in the home goods sector. Recently, three high-profile celebrities have added their names to the list, each with extensive home goods programs or plans, with a focus on the kitchen. None has […]

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The Skinny on Celebrities and Men’s Skincare

Last week it was announced that Dwayne “The Rock” Johnson was launching a skincare brand, adding his name to the fast-growing list of skincare lines tied to male actors, musicians, and other celebrities known for their accomplishments outside the beauty and wellness industry. The landscape is varied. Most of the celeb-connected lines, which range from […]

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The Peak Celebrity Era

Taylor Swift has had an outsized influence on pop culture and commerce in 2023 and 2024, putting her mark on music sales, NFL ratings, sales of official and unofficial merchandise, and more. While Swift is an anomaly in the breadth and depth of her current dominance, her situation nevertheless makes an interesting case study on […]

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Hitting the Bullseye

Darts is an activity that has attracted growing interest over the past few years, both in participation and viewership. Increased demand for products such as signature and branded darts, dartboards, jerseys, and flights (the plastic or nylon stabilizers on the darts) has followed, with rights mostly granted to specialist licensees. The game of darts was […]

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Educational Properties with a Human Touch

Several educational brands based on individual people or personas have recently signed licensing deals for products that help children learn at home or in school. Some of the properties are based on real people, some are characters created and performed by real people, and some are wholly fictional, educator-created brands. But all have positionings that […]

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