British Olympic diving gold-medalist Tom Daley, who is known for his passion for knitting, signed a deal with Woolmark in October to become a brand ambassador for merino wool, with a line of signature knitting kits planned as part of the agreement. He becomes the latest of a handful of celebrities who have lent their […]
Archive | Celebrity
Music by Candlelight
Celebrities have been active participants in collaborating on signature candles, especially since the pandemic lockdowns in 2020. One sub-sector of this space consists of musicians who have partnered to create candles, often trying to capture the essence of their most recent album or song titles in the form of scent. Here are some examples from […]
These Kitchen Appliances Are *Chef’s Kiss*
Celebrity chefs regularly lend their names to licensed cookware, bakeware, tableware, cutlery, gadgets, and other categories closely related to cooking and entertaining. One area that makes good sense, but where chefs have been infrequent players to date, is in small kitchen appliances. Typically, these sorts of collaborations, when they happen, are positioned as offering professional […]
K-pop Artists and Their Cartoon Mascots
By Karen Raugust on October 24, 2024 in Celebrity, Character/Entertainment, International, Licensing, Music
Many K-pop acts have created cartoon mascots to promote their group and create merchandise to supplement their ongoing group-wide and individual collaborations in fashion, beauty, and lifestyle categories. While this phenomenon has been ongoing since the early 2010s, it has accelerated in the last couple of years. Typically, the singers in the group help develop […]
Taking Care of Tattooed Skin
As tattoo art has become a ubiquitous form of self expression, a lengthening list of specialist companies have come on the scene to fill the need for tattoo aftercare. This sector encompasses everything from products to heal and comfort the skin just after getting a new tattoo to products that rejuvenate the skin and protect, […]
Hair Stylists Head Into New Opportunities
Hair stylists are very frequent collaborators on signature collections with brands that offer hair care-related products and services. As these celebrities become more well known professionally and personally, through reality shows and social media, they have occasionally had opportunities to step into sectors outside of hair care as well, especially within the beauty space. Some […]
Singing the Praises of Fitness
Musicians have been increasingly turning to gyms and fitness companies for commercial partnerships. These initiatives are often mainly promotional in nature, but they tend to have a merchandise component of some sort as well. While musicians have been involved with athleisure collections in the past—think Beyoncé with Adidas or Carrie Underwood with Dick’s, now both […]
At First Blush, An Unexpected Pairing
NYX Professional Makeup announced this month that it was working with chef Gordon Ramsay and his daughter, beauty and lifestyle influencer Holly Ramsay, to create a cake recipe inspired by NYX’s new introduction, Buttermelt Blush. The exclusive recipe—which includes ingredients found in the beauty product, such as shea and almond butters, and results in a […]
Chefs Cook Up Kitchen and Table Collabs
The first half of 2024 has brought three significant chef-driven home-products collaborations focused on hard goods for cooking, dining, and entertaining: Earlier this month, British chef Jamie Oliver partnered with Lifetime Brands for a line of serveware and dinnerware called Big Love, taking its name from the chef’s sign-off phrase. The products skew toward family-style […]
A 4/20 Focus on Health and Wellness
The interest among licensed property owners in cannabis-industry collaborations has waned slightly as the challenges of succeeding in this complex market have become evident. But, as the industry and its consumers celebrated the unofficial 4/20 holiday this weekend, celebrity brands and other licensed IP with a logical connection to the category continue to partner regularly […]