Archive | Celebrity

Beyond the Nail

Last month we wrote about the diverse landscape of nail color collaborations, driven in part by the enjoyment many young adults get from creating nail art and sharing it on social media. This has led to ongoing demand for new colors, finishes, and combinations thereof. Some of those amateur nail artists, along with professional salon […]

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Skin and Bones

Collagen has been up-and-coming as a beauty ingredient for the past few years, both for topical uses such as lotions and shampoos and in ingestible configurations such as protein powder, tea, and bone broth. Lately, licensed properties, especially celebrities, have been jumping into the collagen space with short-term collaborations, long-term licensing deals, joint product development, […]

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Rocking Sustainability

A wide range of licensors have begun incorporating sustainable elements into their licensed products and collaborative collections—or are at least considering doing so—especially when it comes to fashion. Musicians represent one of the groups with a relatively long track record in this segment and, like other IP owners, their focus on sustainability has been on […]

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Celebrities Crave QSR Tie-Ins

For quick-service restaurants, the past six months have represented somewhat of a golden age of celebrity tie-ins, as more and more athletes, musicians, influencers, and gamers have entered into promotional partnerships with fast food restaurants. Each initiative is unique, with some skewing toward the endorsement end of the spectrum, some being meal-centric, and others highlighting […]

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Beautiful Inside and Out

The beauty industry has been increasingly fostering a connection between consumers’ health and wellness and their outward appearance. As one component of that trend, more cosmetics, skincare, nailcare, and haircare marketers are adding ingestible supplements with specific formulations as part of their traditional lines of creams, powders, eye and lip color, and other items for […]

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Poetry in Motion

Poetry seems to be having a moment in U.S. culture, especially after Amanda Gorman’s reading of her poem “The Hill We Climb,” to great acclaim, at the inauguration of U.S. President Joe Biden. Consumer products are part of the trend: Both Gorman, the first National Youth Poet Laureate of the U.S., and Yrsa Daley-Ward, an […]

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Fighting the Good Fight

Mixed martial arts (MMA) athletes have been actively entering into partnerships for apparel and other categories, or launching their own merchandise programs, in 2020 and 2021: Conor McGregor launched an apparel collaboration early this month with Roots of Fight, including t-shirts as well as a hoodie, a thermal shirt, and sweatpants. The collection was available […]

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Big Names in Beauty Shift to Skincare

Prior to the appearance of the coronavirus, celebrities had been increasingly entering the skincare category, a much less crowded segment of the beauty industry than color cosmetics (eye color, lip color, blush, etc.). The presence of celebrities in the beauty category in general, and the skincare segment in particular, has not waned at all since […]

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Family Affair

Digital influencers’ content often features supporting appearances by friends and family. Ryan Kaji’s videos include his parents and younger twin sisters, who also have their own spin-off channel, although the Ryan’s World licensing program is focused exclusively on Ryan. Siblings Charli and Dixie d’Amelio and Jake and Logan Paul sometimes play a role in each […]

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