Archive | Holiday

Asian Designers Shine in New Year Collabs

Each year, more marketers—of various sizes, working across categories and geographic regions—have been celebrating the Lunar New Year with collaborations involving designers, artists, influencers, and other creatives based or born in China or other Asian countries. This year is no exception. Among the many examples for the 2023 Year of the Rabbit, which began yesterday, […]

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Raising a Glass to the Season

The 2022 holiday season has given rise to a handful of collaborations pairing the flavors of eggnog and spirits. For example: Jeni’s Splendid Ice Creams, a frequent collaborator with outside brands, teamed with Uncle Nearest Premium Whiskey for a non-alcoholic Boozy Eggnog ice cream flavor. The limited edition is available in Jeni’s scoop shops nationwide, […]

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A Higher Profile for Hanukkah at Retail

As Hanukkah began last evening (December 18, 2022), it seems like a logical time to look at the increased focus on Hanukkah products at retail this year, with expanded merchandise arrays at retailers from Target to Michaels. The trend includes a number of collaborations—although these remain relatively rare overall—often involving designers: Judaica Standard Time, a […]

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Horrific Hops

Limited-edition Halloween-themed craft beer collaborations have been on the rise over the past few years, with 2022 as active as ever in terms of the number of examples. Entertainment properties of the horror genre, candy brands used for trick-or-treating, and musical acts whose stage presence, lyrics, and/or graphics are Halloween-appropriate, are well represented: Entertainment. This […]

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Heart Beat

Since today is Valentine’s Day, it seems like a good time to note the importance of the holiday as a launch date for new licensed and collaborative products, as well as an occasion for holiday-specific limited editions, collaborations, and promotions involving licensed IP. This is especially true for initiatives involving products that traditionally serve as […]

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A Home for the Holidays

Gingerbread kits are a perennial category for the holidays each year. Most of the products feature pre-baked cookie pieces in the proper sizes and shapes, as well as frosting, candies for decoration, accessories such as paper character figures, and everything else needed to make a finished gingerbread house or other structure for display. A variety […]

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Counting Down the Days to Christmas

Advent calendars are getting more sophisticated each year, featuring increasingly elaborate packaging, daily surprises of higher value, and a growing range of themes and categories, from jerky, healing crystals, and nail polish to cat food, instant noodles, and wine. Licensors across property types have gotten into the game, typically either through in-house-produced examples or with […]

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Talking Turkey

The U.S. holiday of Thanksgiving is one of the few celebration days throughout the year with relatively little licensing activity tied to it. It is a holiday centered on gratitude, food, and family, and not on extensive gift giving, costumes, decorating, or other more commercial endeavors. That said, there are a few opportunities tied to […]

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