Plush bouquets are an increasingly popular gift for Valentine’s Day—as well as for Mother’s Day and other gift-giving occasions—and character/entertainment licensing plays a role in the sector. The product consists of plush figures assembled in a plush wrapper, like a bouquet. Some of the plush items are specially designed to combine character likenesses with flower […]
Archive | Holiday
Soccer Clubs Charm Fans with Year of the Snake Designs
As we near the start of this year’s Lunar New Year celebrations on January 29, we take a look at an active area of collaboration tied to the holiday, namely European soccer/football clubs who mark the moment with special jerseys and other apparel designs in partnership with their official jersey licensees or other companies. These […]
Bringing Joy to the World
As we approach peak holiday season, here is a look at a few Christmas-themed properties whose focus on the year-round world of the North Pole gives their licensors an opportunity to potentially expand beyond the finite annual selling seasons typical of most holiday properties. While they are in various stages of their life spans, all […]
Let’s Get This Party Started
’Tis the season for capsule collections focused on women’s partywear designed for fancy holiday gatherings. The assortments typically include items such as glamorous mini-dresses, slinky floor-length gowns, flowy slacks, fashion-forward sweaters and jackets, spike heels, tuxedo suits, and clutches. They are made from materials such as silk, faux fur, satin, metallics, animal prints, sheer fabrics, […]
QSRs Scare Up Some Halloween Fun
As the days count down to Halloween, a deal between Chipotle and Spirit Halloween for novelty costumes has added to the options consumers have had at their disposal to dress up as their favorite fast-food dishes come October, whether for trick-or-treating or holiday parties. In fact, quick-service restaurant chains offering costumes depicting fan-favorite foods has […]
Christmas Characters Are Comin’ to Town
Seasonal merchandise programs tied to perennially favorite Christmas films, TV shows, and books have been strengthening in recent years, with more products available as each holiday season rolls around. This year, the collections seem to be particularly prominent, fueled by a couple of anniversaries, customers’ still-growing taste for pairings of licensed properties and seasonal themes, […]
Happy Galentine’s Day
Today is Galentine’s Day, a celebration invented by Amy Poehler’s fictional Leslie Knope in season two of the TV series Parks and Recreation, which some marketers and consumers have started observing in real life. It takes place each year on the day before Valentine’s Day and is all about celebrating female friendship. Some of the […]
Asian Designers Shine in New Year Collabs
Each year, more marketers—of various sizes, working across categories and geographic regions—have been celebrating the Lunar New Year with collaborations involving designers, artists, influencers, and other creatives based or born in China or other Asian countries. This year is no exception. Among the many examples for the 2023 Year of the Rabbit, which began yesterday, […]
Hopping Into Lunar New Year
By Karen Raugust on January 19, 2023 in Character/Entertainment, Fashion, Holiday, International, Licensing
The Lunar New Year is always an opportunity for brands to forge collaborations with characters related to the appropriate sign of the Chinese zodiac, from 2022’s Year of the Tiger to 2021’s Year of the Ox and beyond. This year, starting on January 22, is the Year of the Rabbit, considered the luckiest of the […]
Raising a Glass to the Season
The 2022 holiday season has given rise to a handful of collaborations pairing the flavors of eggnog and spirits. For example: Jeni’s Splendid Ice Creams, a frequent collaborator with outside brands, teamed with Uncle Nearest Premium Whiskey for a non-alcoholic Boozy Eggnog ice cream flavor. The limited edition is available in Jeni’s scoop shops nationwide, […]