Archive | Holiday

Feeling Pride

June is Pride month in the U.S. and many other countries around the world. As has become the norm, companies of all kinds are celebrating the event with collaborations and other marketing initiatives. Pride-themed collections this year tend to have a number of elements in common. Fashion and beauty marketers are by far the most […]

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Celebrating the Year of the Pig

Tomorrow (February 5, 2019) is Chinese New Year, marking the start of the Year of the Pig on the Chinese lunar calendar. Global marketers in recent years have increasingly been embracing Chinese New Year in their January and February messaging and product releases, and that includes property owners involved in licensing and collaborations. The most […]

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Holiday Dress Code

The popularity of “ugly Christmas sweaters” as a pop-culture trend began to emerge almost a decade ago, and licenses across a wide variety of property types—from Bob Ross and Betty White to Bob’s Burgers and the Buffalo Bills—have had a strong presence over the past five years or so. Not surprisingly in such a crowded […]

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Holiday Cheer

With Black Friday coming up next week, it seems like a good time to take a look at what’s up with some of the key Christmas-themed licenses whose annual prime time is just beginning. These evergreen properties expand their reach each year, increasingly extending well beyond traditional holiday-centric categories. A few recent examples: • Universal […]

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