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Raugust Communications is a Minneapolis, Minnesota-based company headed by Karen Raugust. It is involved in three business areas: 1) providing information for the licensing and merchandising business; 2) offering editorial services, with a focus on business topics; and 3) selling photography and photo crafts.

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Recent Deep Dives from RaugustReports

Some of the trends noted at Toy Fair New York 2020 included sustainability, a spike in influencer-based products, Disney’s dominance of the entertainment licensing space, a mind-body-spirit theme, and much more. Read RaugustReports’ coverage of the show as it pertains to licensing, here.

Meanwhile, as the spread of COVID-19 has impacted all aspects of business and daily life, RaugustReports has also published its take on some of the potential short- and long-term ramifications of the crisis on the licensing business. We cannot add much to the already-ubiquitous coverage, especially given the high degree of uncertainty and the constantly changing status. What we can do is offer a checklist of considerations for the licensing community to think about as it positions itself to move forward. Read it here.

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New: 15 Licensing Super Trends for 2020 and Beyond

Raugust Communications has published 15 Licensing Super Trends for 2020 and Beyond. The 114-page book examines 15 overriding and interrelated “super trends” that will endure, even as everything else about the licensing business continually transforms. Each has ramifications on all property types, product categories, territories, and retail channels. Together, they serve as a blueprint for decision-making. 15 Licensing Super Trends for 2020 and Beyond takes you through the super trends, one by one, illustrating each with three to five shorter-term trends—56 in total—that have been driven or otherwise impacted by the super trend. Forty-two exhibits add more insight. These 15 super trends—the big ideas that can help guide licensors, licensees, and retailers over time—offer a roadmap into the licensing terrain of tomorrow. Click here for more information about the book, which is priced at $49.95, or here to purchase a PDF version.

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