Based on the continuous stream of new deals announced over the past several years, the pet industry would appear to be bursting at the seams with licensed products. But there always seems to be room for more properties in this category, driven by a vast landscape of consumer pet owners who are willing to spend […]
Archive | Lifestyle
Kings of the Road
Licensing has had a presence in the RV and camper industry for decades, with new deals announced relatively infrequently, but consistently, over the years. Brands involved have tended to be those with a very close fit to the category, mainly outdoors- and vehicle-related properties, with some lifestyle examples thrown in as well. In the last […]
Fashion Labels Go Fishing
Fishing and fashion may seem to be an odd-couple pairing, but collaborations involving streetwear or other apparel labels and functional fishing gear come up more than you might think, including at least two examples this season. All involve companies that are rooted in Japan, where fishing is a popular pastime, or that have strong ties […]
Stretching Out
Sales of activewear in the U.S. in the first six months of 2021 increased 40% compared to the same period in 2020 and 25%-plus compared to 2019, according to the NPD Group. As social activities start to open back up, consumers are going out with an increasingly casual sense of style, leading the fashion world […]
Hitting the Beach
It’s summer, and that means fashion collaborations focused on sand and surf. Some of the clothing brands that have tied in with surf-related properties for beach apparel and accessories collections this year include: Wrangler, which launched a collaboration last month with Billabong. The assortment consists of a range of summer and back-to-school items for young […]
The Great Outdoors
A number of interior designers, architects, and lifestyle brands have entered into licensing deals for outdoor furniture in the past year, with several marking their first entry into this category: Interior designer Alexa Hampton partnered with Woodard for her inaugural collection of outdoor furniture. Her other licensees include Theodore Alexander (indoor furniture), Visual Comfort and […]
Artisanal Collaborations
By Karen Raugust on November 9, 2020 in Business models, DIY/Maker, House and home, Lifestyle, Retail
Licensors’ and licensees’ interest in doing business with digital marketplaces has increased significantly in recent years. They are now comfortable, for the most part, with everything from authorizing fans to create user-generated designs incorporating their IP on products sold on platforms such as Redbubble, to opening storefronts on third-party marketplaces like Amazon’s. Etsy is one […]
There’s No Place Like Home
As most of us are currently self-isolating at home, it seems like a good time to take a look at licensing and brand extension opportunities in the housing space. Occasionally over the years, licensors have focused not just on the traditional home goods categories, such as furniture, dishes, and décor, but have also lent their […]
Garden Products In Bloom
Botanical and public display gardens have long had licensing programs in place. Some have been actively extending their brands and imagery for at least two to three decades, and in many cases their merchandise efforts have been on the rise in recent years. Their brands are well-positioned in the current landscape, given consumers’ growing interest […]
North Stars
Nordic design always plays an important role in the global lifestyle landscape. Like all evergreen design themes, however, the trend waxes and wanes over time. At the moment, Nordic design and lifestyle properties—especially those hailing from Finland—certainly seem to be on the upswing, especially when it comes to licensing and collaboration: Marimekko has been putting […]