Archive | Lifestyle

The Great Outdoors

A number of interior designers, architects, and lifestyle brands have entered into licensing deals for outdoor furniture in the past year, with several marking their first entry into this category: Interior designer Alexa Hampton partnered with Woodard for her inaugural collection of outdoor furniture. Her other licensees include Theodore Alexander (indoor furniture), Visual Comfort and […]

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Artisanal Collaborations

Licensors’ and licensees’ interest in doing business with digital marketplaces has increased significantly in recent years. They are now comfortable, for the most part, with everything from authorizing fans to create user-generated designs incorporating their IP on products sold on platforms such as Redbubble, to opening storefronts on third-party marketplaces like Amazon’s. Etsy is one […]

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Garden Products In Bloom

Botanical and public display gardens have long had licensing programs in place. Some have been actively extending their brands and imagery for at least two to three decades, and in many cases their merchandise efforts have been on the rise in recent years. Their brands are well-positioned in the current landscape, given consumers’ growing interest […]

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North Stars

Nordic design always plays an important role in the global lifestyle landscape. Like all evergreen design themes, however, the trend waxes and wanes over time. At the moment, Nordic design and lifestyle properties—especially those hailing from Finland—certainly seem to be on the upswing, especially when it comes to licensing and collaboration: Marimekko has been putting […]

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From Recommendations to Retail

Digital-native lifestyle content platforms for millennial women are powerful influencers of consumer behavior, through trend coverage and especially product recommendations on their web and social channels. They are also cultivating their own presence in the world of licensing, collaboration, and brand extension, as illustrated by a raft of recent deals: Glossier, a beauty brand that […]

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Supporting Self-Care

Self-care is an approach to wellness in which consumers purposefully take time to foster a positive mental, physical, and emotional state. It is a way to de-stress from a busy life, reduce anxiety, improve mood, avoid health-care issues, and ultimately enhance happiness and productivity. Practitioners stress that it is not a selfish lifestyle; rather, it […]

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Collaborators Journey to Japan

High-end fashion labels from Japan, typically streetwear-focused, have become among the most frequent partners for global lifestyle collaborations involving characters, celebrities, corporate trademarks, artists, and fashion and luxury labels. Some of the most active Japanese brands in this space include: A Bathing Ape/BAPE. Founded in 1993, this brand and its various sub-brands are prolific participants […]

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The ABCs of CBD

The licensing community’s interest in cannabis remains strong, but the emphasis of late has moved from products containing tetrahydrocannabinol (THC) to items containing cannabidiol (CBD). Both offer many of the same benefits, according to proponents, such as their ability to alleviate anxiety, ease pain, and reduce seizures. The primary difference is that THC, the main […]

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Exploring The Unknown

Celebrity adventurers have recently been looking to extend their brand equities—built on qualities such as curiosity and exploration, survival, overcoming challenges, protecting the environment, toughness, and never giving up—by entering the world of merchandise: Ed Stafford retained Brandgenuity as his licensing agent in October 2018, with plans for survival gear, outdoor apparel, knives and multipurpose […]

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