Fitness and cosplay intersect in a growing roster of licensing deals pairing characters with workout wear. Many of the pieces emulate superhero garb, which can be inspirational for someone pursuing better fitness, whether by weightlifting or doing yoga or aerobics, while others simply integrate cute, fan-favorite characters to add some fun to a trip to […]
Archive | Fashion
Celebrities Collaborate on Adaptive Fashion They Would Wear
By Karen Raugust on September 24, 2026 in Demographic groups, Diversity/Inclusion, Fashion, Licensing
Mainstream fashion, lifestyle, and home goods labels, retailers, and specialist brands have increasingly been creating adaptive products to serve consumers who have disabilities due to medical conditions or age. Over time, celebrity collaborations in this space have also grown, albeit slowly, driven by actors, athletes, and others who have been diagnosed with a disability themselves […]
A Push for Designer Baby Strollers
The recent announcement that luxury stroller maker Bugaboo is partnering with designer Stella McCartney is a reminder of the importance of fashion collaborations in this slice of the baby products industry: Dutch marketer Bugaboo’s new multiyear license with McCartney includes strollers made from recycled and biological materials, with the first products launching this month. The […]
Pro Leagues and Teams Appreciate Hard Work(wear)
Workwear brands have increasingly become key partners for pro leagues and their individual teams, especially over the past few years. The leagues are looking to be ever more fashion-forward, and workwear fits right in with streetwear trends, while also maintaining continued loyalty from consumers who rely on these rugged pieces at the job site. There […]
Cultivating Gardenwear
Over the past couple of years, fashion designers and celebrities — especially those with expertise in the home space — have been creating collaborative apparel, accessory, and tool collections specifically for gardeners. While the number of examples remains relatively low, the frequency is slowly growing. A few representative projects illustrate the trend: Most recently, British […]
More Options For Your Fashionable Pet
Fashion labels, especially those on the luxury end of the spectrum, have been getting into the pet products category for many years now. Examples range from Louis Vuitton and Gucci to Versace and Ralph Lauren, among others. Although there are exceptions to the rule, most of these marketers have opted to go the in-house route, […]
Specialist Fashion Brands Jump On Bedding
Designers and labels from the world of fashion have long been key players in licensed home textiles. A recent burst of licensing and collaboration deals have involved companies known for their expertise in specific sectors of the fashion industry, such as innerwear, headwear, and footwear. These niches may not, at first glance, seem to be […]
Collections Score Points with Padel Players
Padel is following in the footsteps of pickleball as a fast-rising racket sport that is starting to make a mark in the licensing business. Originating in Spain, padel — which combines elements of tennis, squash, racketball, and tennis — counts 35 million players around the world as of the end of 2025, according to the […]
Change in the Innerwear Industry
The innerwear category has seen a lot of structural change in the past year, through mergers, acquisitions, and new or restructured licensing models: Wacoal International, a global innerwear company based in Japan, acquired Glamorise, a direct-to-consumer plus-size lingerie specialist, in a deal announced last week. Wacoal, which in the U.S. sells primarily to the department […]
No Horsing Around With Equestrian Fashion
Much has been made about the long-running cowboycore or western fashion trend. But a parallel and related trend — equestrian-inspired fashion, which takes its cues from British riding sports like dressage and show jumping — has also been on the rise, hitting a high in fall 2025 and continuing into 2026, which happens to be […]