Collaborations pairing fashion brands and entertainment/character properties tend to involve design labels that are fresh and cutting-edge and/or appeal to younger consumers. Think streetwear brands, emerging global design stars, or fast-fashion retailers. Recently, however, some very well established designers are increasingly participating in this strategy, creating collections tied to TV shows, video games, comic strips, […]
Archive | Fashion
Secondhand Clothes
Resale marketplace sites and consignment apps, which allow consumers to sell and purchase used and vintage goods—often higher-end and/or limited-edition fashion items—have been on the upswing in 2018 and 2019. The resale clothing market overall is expected to reach $51 billion by 2023, according to ThredUp’s 2019 Resale Report, compared to $24 billion in 2018. […]
A Modest Proposal
A trend emerging in the fashion-licensing sector involves collaborations focused on hip-but-modest clothing designs, with religious beliefs often serving as the impetus for the ventures: • Hana Tajima is one of the most prominent of a small group of designers creating clothing for Muslim women. Her latest collection for retailer Uniqlo includes modest dresses, separates, […]
Learning Curve
Over the past couple of years, we have taken many looks at the plus- and extended-size market, a hot and still growing space within the licensing business and the apparel industry in general. One very logical niche within that segment consists of deals between apparel marketers and curve models (who specialize in the plus-size market). […]
A Pitch for Women’s Soccer Fans
Women’s football/soccer has been in the spotlight this summer after the July 7 conclusion of the FIFA Women’s World Cup 2019, hosted by France and won by the U.S. team. Heightened global awareness for the women’s sport is increasingly leading to more endorsement opportunities for individual female athletes, more sponsorship revenue for women’s teams, and […]
Scrumptious Style
Ecologically sound licensed products have been gaining traction over the last two years or so as the cost has come down and consumer demand has gone up. This is particularly true in the apparel, accessories, and footwear industries, where many initiatives have involved using recycled materials such as plastic or rubber, creating products that are […]
Fashion Brand Reboots
Retro fashion labels that have been off the market for a while have been turning to licensing and collaborative partnerships as they attempt to reintroduce their brands. Among the announcements that have come to light in the past few months: Baby Phat was recently repurchased by its founder, Kimora Lee Simmons—who now designs it with […]
Building A Well-Fitting Wardrobe by the Month
A growing number of fashion designers and celebrity-backed fashion labels have been doing deals in the plus- and extended-size market in the past year and a half, many of them for the first time. One popular strategy is to partner with a subscription box marketer specializing in this segment: Betsy Johnson entered the plus-size market […]
Feeling Pride
June is Pride month in the U.S. and many other countries around the world. As has become the norm, companies of all kinds are celebrating the event with collaborations and other marketing initiatives. Pride-themed collections this year tend to have a number of elements in common. Fashion and beauty marketers are by far the most […]
If The Shoe Fits…
The extended-sizing trend has been gaining steam in the women’s fashion industry (and men’s, too, to some extent) over the past few years, as fashion labels and their collaboration partners release collections for the whole spectrum of consumers, from petit to plus-size. The trend is not limited to just clothing. Consumers not only want trend-forward […]