Archive | Fashion

New Players in Fashion-Licensed Beauty

Fragrance and, increasingly, other categories of beauty such as cosmetics and skincare, are staples of most fashion licensors’ businesses. Conversely, fashion labels are a foundational component of the portfolios of most of the largest players in fragrance and beauty. Yet there are still a few established fashion labels that have just recently signed their first […]

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Rappers Tee Up Golf Collaborations

In recent years, rappers and their fashion and lifestyle labels have become increasingly involved in licensing and collaboration deals yielding collections of golf-influenced apparel, accessories, and footwear. In fact, in some cases, the artists’ lifestyle brands themselves are golf-related. Some examples from the last 12 months illustrate the accelerating trend: Tyler, the Creator’s Golf Le […]

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20/20 Vision for Licensed Eyewear

In some industries, licenses come and go, depending on property and product trends at any given time. An exception is the eyewear industry, especially the luxury component, where licensing is a consistent staple. Most deals are global and long-lasting, and contract renewals are in the news as much or more than new agreements. Here’s a […]

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Hooked on Fast Fashion

Sustainability concerns have taken some of the luster from the fast fashion retail sector. The core business model, after all, is to encourage purchases of inexpensive clothes that are meant to be replaced quickly with trendy new pieces, creating an ongoing cycle of waste. Based on the number of deals being done with fast-fashion retailers, […]

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Adding Artistic Flair to the Denim Category

Denim has been experiencing one of its cyclical upswings in popularity in the fashion world of late, and the category has been exhibiting both more creativity in design and increased collaboration activity than in the past. At the same time, artists are partnering for fashion collaborations of all kinds with ever-increasing frequency. So it makes […]

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Accessorizing with Music

Last month, Fendi announced a deal with Devialet for a portable speaker. This is the latest in a series of speaker pairings between luxury fashion designers and electronics companies that has been ongoing since the mid-2010s and has intensified since 2021. While the configurations vary, the majority, especially recently, are portable and designed as fashion-forward […]

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Fashion-Forward Safety Shoes

Fashion labels and designers are forging licensing and collaboration deals in the occupational footwear sector with increasing frequency. This is a category that has built a track record of very successful long-term licensing agreements with closely related brands, but it still offers plenty of space for fashion and lifestyle properties and other types of IP. […]

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Toys Look Good in Designer Togs

Fashion and toys have come together for decades, from Mattel’s extensive collection of fashion dolls with designers like Bob Mackie (who has created 47 different versions of Barbie) to specialists such as Integrity Toys, whose offerings include the Jason Wu Collection. The past year has seen a flurry of activity in the fashion-meets-toy space, as […]

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Full Speed Ahead for Motorsports Teams

Auto racing has been a notable inspiration in the fashion industry for the last two and a half years, with experts crediting the launch of Ferrari’s first full fashion collection in June 2021 with jumpstarting the current popularity of the look. The trend has also been driven by the fact that sports influences in general, […]

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Celebrating Pacific Island Culture

During the past three years, fashion companies have ramped up collaborative activities with designers, celebrities, and labels from underrepresented communities, in an effort to diversify their industry. That includes seeking out partners hailing from the Pacific Islands, which are situated across a vast area of the Pacific Ocean, extending from the U.S. West Coast to […]

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