Some of the most established names in fashion have recently forged licensing or collaboration deals in the home furnishings category. A few are entering the sector for the first time, others are re-entering the arena after a pause, and still others are expanding their programs. While home goods represent a common category for fashion labels, […]
Archive | Fashion
Here Come the Bridal Designers
High-end bridal designers who got their start specializing in wedding dresses, and remain well known for their creations in this space, have been expanding their licensing activity recently. Some are poised to get into licensing and collaboration in a significant way for the first time, while others are adding to a long list of existing […]
Student Unions
A handful of collaborations this past summer involving schools of fashion served as a reminder that working with student designers can be a good way to infuse fresh looks into products tied to established properties or brands: In August, the Girl Scouts of the USA paired with three design students from the Fashion Institute of […]
Surviving the Blast
The ammonium nitrate explosion in Beirut on August 4, which killed more than 200, turned 300,000 people homeless, and damaged and destroyed businesses throughout the city, occurred close to the shopping and arts district. This is an area where luxury designer shops and the headquarters of many creative companies, including fashion designers—of which the city […]
The Rise of Anti-COVID Soft Goods
Since April, when it started to become evident that the coronavirus would likely stay around for a while, technology companies, fabric suppliers, and research institutions, as well as soft goods brands, began introducing anti-viral fabrics to repel SARS-CoV-2—the virus that causes COVID-19—for use in apparel and home textiles. Anti-viral, anti-microbial, and anti-fungal fabrics have been […]
Honoring Indigenous Artists
Indigenous artists from around the world have been at the core of several recent initiatives in the worlds of licensing, collaboration, fashion, and retail. Some announcements in the past couple of months have included: Last week’s debut of the National Indigenous Fashion Awards in Australia, developed by the Darwin Aboriginal Art Fair Foundation. Nominations included […]
Clothing for the COVID Era
Populations around the world are slowly starting to test a post-COVID daily routine that involves some form of work, school, shopping, and leisure. But the reopening of society has shown that the coronavirus is still a threat, as illustrated by the recent spikes in the number of cases in the U.S. and some other countries. […]
A Full-Court Press for Chinese Sportswear Firms
China continues to get back to business after the Covid-19 outbreak, which peaked in that country from mid-January through early to mid-March. As a result, the leading Chinese sportswear and footwear companies are still hopeful they can come out of a terrible first half with positive numbers for the year as a whole. Anta, the […]
Marketers Stoked About Skateboarder Collabs
Current and former pro skateboarders are desirable collaboration partners for apparel and footwear companies. This is especially true for marketers specializing in, or with a strong business in, streetwear and/or sneakers, and that includes the biggest players. Most of the efforts take the form of capsule collections. Some examples from the past year: Reebok released […]
CBD In Style
The fashion world is the latest sector of the licensing business to start embracing CBD, with a focus on the health and beauty category. Among the collaborations announced during the second half of 2019: American Eagle worked with Green Growth Brands to launch a proprietary CBD skin-care collection called Mood. The gender-neutral self-care range features […]