In the mid- to late 2010s, fashion designers’ collaborations with wearable technology companies were thought to be key to growing this then-nascent industry. Fashion labels’ design expertise would help turn wearables into sleeker, more attactive devices, and their names would bring new customers to the segment. While many deals were announced at the time, they […]
Archive | Fashion
Cowboy Boot Collabs Are Riding High
Within the long-running western trend in fashion — sometimes called “cowboycore” — cowboy boots represent a niche that deserves a closer look. A steady stream of collaborations has come to light in this category of late, mostly limited editions, involving specialist cowboy boot marketers as well as broader footwear brands. Country singers have been particularly […]
Stylists Remain in Style
Stylists generally work behind the scenes to help celebrities look their best on the screen or the red carpet. But, backed by social media, TV appearances, books, and more, many stylists’ personal fame has grown. And as a result, they have been increasingly featured front and center in the world of fashion collaborations. Some examples […]
Purpose and Politics
Today is Martin Luther King Day in the U.S., and it takes place in a period of turmoil and divisiveness in the country regarding diversity, inclusion, and immigration, not to mention climate change, human rights, the first amendment, LGBTQ+ rights, mental health, homelessness, and other issues. This seems like a timely moment to take a […]
Clothing Labels Call on Cricket Players
In cricket-obsessed India, athletes known for their prowess on the pitch are increasingly pairing with fashion companies for capsule collections, brand ambassadorships (which can ultimately lead to capsules), or both. Examples of the growing number of partnerships arising in the last couple of years include the following: Skechers partnered with Mohammed Siraj in September 2025, […]
Westward Expansion
Western themes remain a key trend in fashion collaborations involving all sorts of properties, from entertainment IPs to celebrities to artists and beyond. As an example, food- and beverage-related brands, especially alcoholic beverages and restaurant chains, have been active in this space in 2025, with the collections being a way to highlight the corporate brands’ […]
Turning Up The Heat
Heated clothing is a segment of the apparel, accessories, and footwear category that is about to hit its peak selling season in the Northern hemisphere. These pieces, which include battery-powered heating elements to keep people warm when spending long periods outdoors, represent a small portion of licensing deals within the apparel industry. But it is […]
On-The-Go Snack Storage
A popular feature of food-branded fashion drops over the past 18 months has been the integration of one or more fun-and-functional “snack pockets,” sized to fit whatever sweet or savory treat is at the center of the collaboration: In July of this year, Cheez-It paired with stylist Brittany Hampton and WNBA player Rickea Jackson for […]
Tunnel-Fit Tie-Ins
The intersection of pro sports and the fashion industry has been strengthening for many years. One aspect of this trend that has been gaining more attention of late is the athletes’ “tunnel fits,” or pre-game outfits. Sports stars are intentional about these pre-game looks, photographers snap the players’ trend-forward outfits as they pass through the […]
From Wool to Watercolors
Pairings of fashion designers with arts and crafts suppliers have been few and far between, but they do pop up occasionally. Such alliances makes sense, not only because both partners are focused on creative pursuits, but because designers’ sketches of their concepts, prior to any cutting and sewing, are often works of art in and […]