Celebrities are increasingly getting their family members involved in their product collaborations, in part as a way to broaden their demographic appeal and/or establish authenticity with demographic groups beyond their core fan base: Established jewelry designer and occasional Shark Tank cast member Kendra Scott partnered with her three sons for her first men’s and gender-neutral […]
Archive | Fashion
Soccer Vision Off the Pitch
At least three global soccer/football players have signed deals this year, two of them announced just this month, with makers of premium or luxury sunglasses, eyeglasses, and optical frames. This continues a tradition over the past decade or so where one or two current or past soccer stars, most commonly hailing from Europe and/or playing […]
Fashion Labels Go Fishing
Fishing and fashion may seem to be an odd-couple pairing, but collaborations involving streetwear or other apparel labels and functional fishing gear come up more than you might think, including at least two examples this season. All involve companies that are rooted in Japan, where fishing is a popular pastime, or that have strong ties […]
Celebrating Summer with Celebrity Swimwear
The swimwear category has been a hot one for celebrity collaboration over the past couple of years, with new collections from actresses, models, athletes, musicians, and more. Some of the forays into the category are extensions of existing activewear or shapewear lines, while others are standalone efforts. A few examples from this summer: Demi Moore […]
Homegrown Hits
Individual teams that are members of the leading U.S.-based pro sports leagues have increasingly been pairing with local fashion labels—mostly of the streetwear genre—for clothing collaborations available only in their home markets. Clubs in all five of the major leagues have served as examples of this phenomenon: National Football League. The Cincinnati Bengals paired with […]
In Fashion At Home
Well-established fashion designers often eventually enter the home goods space, but it can be a challenging business for them, whether they extend their labels through licensing or some other business model. As a result, expansions of this type tend to be cyclical. Currently the technique seems to be on the upswing, if the number of […]
Just for Kicks
While collaborations between fashion labels and football/soccer clubs in Europe and elsewhere are nothing new, the landscape is expanding, with more clubs and more fashion labels entering into such agreements. The fashion styles range from luxury to streetwear to denim; in many cases the club’s main kit supplier is part of the equation as well. […]
Taking Shape
Fashion designers, artists, and especially celebrities have been entering the shapewear category at a slightly accelerated pace of late. Sales in the segment as a whole dropped significantly early in the pandemic, but have returned to near-2019 levels as of the end of 2021, according to players in the market. In North America, sales were […]
Flower Power
The fresh cut flower category, while still a relatively niche opportunity, has seen an increase in licensing activity over the years, with fashion and lifestyle designers among the property types that are most active in the space. Logically, most of those doing deals are either known for integrating floral patterns into their apparel and home […]
Tigers Burning Bright
Last year around this time, as the start of the Lunar New Year ushered in the Year of the Ox, we considered how some cartoon characters represent a good fit with the signs of the Chinese Zodiac. As such, they are ripe for fashion collaborations when their turn comes around every 12 years. We noted […]