Archive | Fashion

Student Unions

A handful of collaborations this past summer involving schools of fashion served as a reminder that working with student designers can be a good way to infuse fresh looks into products tied to established properties or brands: In August, the Girl Scouts of the USA paired with three design students from the Fashion Institute of […]

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Surviving the Blast

The ammonium nitrate explosion in Beirut on August 4, which killed more than 200, turned 300,000 people homeless, and damaged and destroyed businesses throughout the city, occurred close to the shopping and arts district. This is an area where luxury designer shops and the headquarters of many creative companies, including fashion designers—of which the city […]

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The Rise of Anti-COVID Soft Goods

Since April, when it started to become evident that the coronavirus would likely stay around for a while, technology companies, fabric suppliers, and research institutions, as well as soft goods brands, began introducing anti-viral fabrics to repel SARS-CoV-2—the virus that causes COVID-19—for use in apparel and home textiles. Anti-viral, anti-microbial, and anti-fungal fabrics have been […]

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Honoring Indigenous Artists

Indigenous artists from around the world have been at the core of several recent initiatives in the worlds of licensing, collaboration, fashion, and retail. Some announcements in the past couple of months have included: Last week’s debut of the National Indigenous Fashion Awards in Australia, developed by the Darwin Aboriginal Art Fair Foundation. Nominations included […]

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Clothing for the COVID Era

Populations around the world are slowly starting to test a post-COVID daily routine that involves some form of work, school, shopping, and leisure. But the reopening of society has shown that the coronavirus is still a threat, as illustrated by the recent spikes in the number of cases in the U.S. and some other countries. […]

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Marketers Stoked About Skateboarder Collabs

Current and former pro skateboarders are desirable collaboration partners for apparel and footwear companies. This is especially true for marketers specializing in, or with a strong business in, streetwear and/or sneakers, and that includes the biggest players. Most of the efforts take the form of capsule collections. Some examples from the past year: Reebok released […]

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CBD In Style

The fashion world is the latest sector of the licensing business to start embracing CBD, with a focus on the health and beauty category. Among the collaborations announced during the second half of 2019: American Eagle worked with Green Growth Brands to launch a proprietary CBD skin-care collection called Mood. The gender-neutral self-care range features […]

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In Control

Licensors in the fashion and luxury industries accomplish their brand-extension activities, especially in international territories, in a variety of ways, including through licensing agreements, joint ventures, or owned subsidiaries, or even sometimes from their central headquarters. While each company has a different strategy depending on the particulars of its own business, the industry as a […]

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Data-Driven Decision-Making

Licensing has become more data-driven over time, as the tools used to analyze sales and other information at a granular level improve, giving licensors and licensees insights into what is working and not working and enhancing the ability to tweak strategies quickly. Licensing executives have also increasingly been enhancing sales history with other more forward-looking […]

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