Archive | Fashion

Designers On the Scent of New Licensees

The world of fragrances tied to fashion and lifestyle labels has been somewhat turbulent in the past 24 months, with a lot of changes in licensing partnerships and in licensees’ strategies for their designer portfolios. Some of the notable developments include: Fashion sport brand Lacoste signed Inter Parfums to a 15-year global agreement that begins […]

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Support and Self-Care for Monthly Cycles

In September, we wrote about collaborations focused on a topic not often represented in licensing, namely menopause. Another area of women’s health that has rarely been spoken of in the licensing business, but is starting to emerge as a viable area for partnership: menstruation. A handful of IP owners have recently entered the “period wear” […]

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Linking Merchandise and the Metaverse

While there are a number of different potential objectives for marketers to step into the metaverse, one hope is often to use the effort to help drive purchases of traditional physical products. A growing number of brands, especially in the fashion industry, are experimenting with new ways to strengthen the link between digital and physical […]

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Collaboration, Not Appropriation

Last month, the wife of Mexico’s president alleged that the Ralph Lauren fashion label had plagiarized a number of designs associated with Mexico’s indigenous Contla and Saltillo communities. The brand said it had thought all such goods had been removed from retail stores a few months earlier, when it had first recognized the issue, and […]

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South African Fashion Goes Global

Designers and labels from South Africa have gradually been expanding their presence on the world stage over the past several years, including through collaborations with global fashion companies and corporate brands. Four of the seven examples included here debuted this year: Just last week, Reebok announced it was launching a collection with athleisure brand Nao […]

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Best Foot Forward

Vans and Converse, not to mention Nike and its Jordan brand, Puma, Adidas, and the like, are among most active partners in the world of collaborations, as they try to feed the near-insatiable demand from sneaker collectors and other fans for new and unexpected designs. Less widely recognized on a mainstream scale, but still very […]

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Brand New Pairs of Roller Skates

Like many hobbies, participation in roller skating rose during the pandemic—about 12 million people in the U.S. partake in the sport—but in this case the resurgence began even before the lockdowns hit, in the late 2010s. The growth was fueled at least in part by nostalgia for both inline skating and, in particular, the four-wheeled […]

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Jazzed About Jeans

Denim sales have been on the rise in 2021 and 2022, with individual companies at all price points reporting jumps in sales in the category. That growth is likely to last, analysts say. Research and Markets, for example, estimates that the denim jeans market worldwide will reach $76.1 billion by 2026, up 32.8% from $57.3 […]

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