Archive | Food/Beverage

Boba Tie-Ins Bubble Up

Bubble tea, or boba—a creamy, tea-based drink containing tapioca pearls—was invented in Taiwan and has been spreading around the world, including into the U.S., where boba drink outlets are becoming ubiquitous at malls and elsewhere. The U.S. bubble tea market was forecast to reach $464.29 million in 2023, up 6.9% from $434.11 million in 2022, […]

Continue Reading

Chefs Prep More Plant-Based Products

Chefs and food influencers, both vegan and meat-eating, have over the years participated in collaborative initiatives involving plant-based dishes, such as creating limited-time menus in colleagues’ vegan restaurants, introducing other chefs’ vegan menu items in their own restaurants, or participating in pop-up vegan dinner experiences. They have also slowly become more active in partnering with […]

Continue Reading

Bringing the Heat

Gen Z and millennials are currently driving strong demand for hot and spicy flavors. The Specialty Food Association and Instacart (with the Harris Poll) are among the organizations that have identified hot and spicy as one of the key flavor trends of 2023. Research and Markets predicts the global market for hot sauces and condiments […]

Continue Reading

Sticking with Cinnamon

Cinnamon is a flavor profile that is always top of mind, but it just seems to be getting stronger and stronger as the focus of flavor-based food-to-food collaborations. The spice is perennially popular with a wide swath of consumers, it is very versatile, it is relevant both during holidays and for everyday use, and it […]

Continue Reading

Oodles of Noodle Shop Tie-ins

Asian food and culture, from anime to K-Pop, continues to gain strength internationally, and it follows that players in this sector are active in licensing, collaborations, and promotional deals. A case in point: Ramen restaurants, which have slowly been raising their profile as participants in tie-ins with licensed entertainment properties. A few examples of ramen […]

Continue Reading

The Ingredients Tell The Story

Many collaborative alcoholic beverage releases involve pairing a beer or spirit with another food or beverage brand that offers a surprising but ultimately compatible flavor profile. Think Pinnacle’s Cinnabon vodka or Oskar Blues Brewery’s French’s Mustard beer. A smattering of collaborations over the years, however, have been built on the fact that the two partners’ […]

Continue Reading

A Bundle of Energy Drinks

Celebrities—especially those known primarily as social media influencers—are increasingly hitting the energy drinks, both in their personal lives and through licensing deals, or other forms of partnership, with energy drink companies. Most of the collaborative products tend to be limited-edition, co-branded flavors rather than long-term lines. And some of the pairings take the form of […]

Continue Reading

A Dilly of a Trend

Pickles and pickle-flavored foods have long been popular, and they have been getting progressively more so over the years. The trend has picked up steam since the mid-2010s, with no end in sight, as sales, new product releases, and online searches are all on the rise. At the end of 2022, organizations ranging from the […]

Continue Reading