Archive | Food/Beverage

New Flavors ’Til the Cows Come Home

In a presentation at the annual Dairy Innovation Strategies conference in April, Patrik Hansson, executive vice president and chief marketing officer of Arla Foods, a Danish dairy cooperative, called for the industry to refocus on bringing in new consumers and addressing the unhealthy eating habits of the global population. One of directions he recommended to […]

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Grabbing a Slice of Licensed Product Sales

Earlier this month, Domino’s retained Brand Central as its agent for brand-extension licensing, joining a handful of other pizza restaurants with outbound licensing programs. Overall, relatively few of the leading players in this sector are actively involved in lending their names to retail foods and other consumer products, at least in a significant way. This […]

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Maple Sugar Rush

New flavor trends that come into favor in restaurants and homes typically spur marketers to consider collaborations that bring brands associated with those flavors into new categories. Examples in recent years range from cereal and cinnamon to pickles, all of which have made their way into a variety of pairings, both logical and unexpected. Some […]

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Fool-Proof Firewater

The last year has brought a burst of collaborations that combine savory food flavors with alcoholic beverages in offbeat pairings. A few years ago, these novelty spirits would have turned out to be April Fool’s jokes. In today’s landscape, however, they are real products that are released throughout the year. And, while the purpose is […]

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Boba Tie-Ins Bubble Up

Bubble tea, or boba—a creamy, tea-based drink containing tapioca pearls—was invented in Taiwan and has been spreading around the world, including into the U.S., where boba drink outlets are becoming ubiquitous at malls and elsewhere. The U.S. bubble tea market was forecast to reach $464.29 million in 2023, up 6.9% from $434.11 million in 2022, […]

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Chefs Prep More Plant-Based Products

Chefs and food influencers, both vegan and meat-eating, have over the years participated in collaborative initiatives involving plant-based dishes, such as creating limited-time menus in colleagues’ vegan restaurants, introducing other chefs’ vegan menu items in their own restaurants, or participating in pop-up vegan dinner experiences. They have also slowly become more active in partnering with […]

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Bringing the Heat

Gen Z and millennials are currently driving strong demand for hot and spicy flavors. The Specialty Food Association and Instacart (with the Harris Poll) are among the organizations that have identified hot and spicy as one of the key flavor trends of 2023. Research and Markets predicts the global market for hot sauces and condiments […]

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