Archive | Food/Beverage

Spicing Up Food and Beverage Licensing

Spice and seasoning brands historically have played a relatively small part on the large and still growing food-and-beverage licensing stage, with some long-time exceptions (such as McCormick’s Old Bay brand). More recently, however, a growing number of players in this space have entered the field as licensors and/or licensees, some of them very actively. In […]

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An Appetite for Regional Restaurants

Restaurant properties have been among the most active in the corporate licensing space of late, as they partner for brand extensions, lifestyle collaborations, and novelty items for fans. For the most part, these are national (or international) chains with multiple locations and a high profile among mainstream consumers. Occasionally over the years, however, local or […]

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New Territory for Chef-Based Licensing

Recent deals for frozen and packaged foods have centered on chefs who hail from Africa, or have African roots, and are known for the African influences in their cooking and/or for promoting African flavors and recipes. Chefs of West African heritage have been particularly active. Such celebrity chefs, recognized from their TV appearances, cookbooks, and/or […]

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Tempting Treats

Cereal marketers’ increasing tendency to extend their brands into other food categories was noted here more than two years ago, but the trend has continued to intensify since then. Sales of these licensors’ core cereal product spiked during the early pandemic, but have since leveled off, due to a number of factors. They range from […]

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Flavorful Pairings and Pours

Corporate food and restaurant brands have been jumping on the bandwagon—along with properties of all sorts—when it comes to collaborating on limited-edition wine varieties. In the most recent cases, the flavors of the branded foods are infused into the wine itself, usually in a subtle manner that is intended to taste good but is attention-getting […]

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A Home for the Holidays

Gingerbread kits are a perennial category for the holidays each year. Most of the products feature pre-baked cookie pieces in the proper sizes and shapes, as well as frosting, candies for decoration, accessories such as paper character figures, and everything else needed to make a finished gingerbread house or other structure for display. A variety […]

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Food for Fans

While entertainment/character-based products for adults represent a relatively small part of the world of licensed food and beverages, several recent initiatives show that this type of pairing is alive and well in today’s licensing environment: In honor of the 50th anniversary of The Godfather, ViacomCBS Consumer Products partnered with Corleone Fine Italian Foods. Products under […]

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Out of the Fry Basket, Into the Fire

Forget about the chicken wars. Quick-service restaurant and retail food and beverage brands have recently been ordering up some tasty promotions and collaborations centering on a hot menu item: French fries. Some examples: In a widely reported pairing last week, Arby’s worked with craft distillery Tattersall to create a very limited run of two fry-flavored […]

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