The announcement of Newman’s Own packaged salad kits from Fresh Del Monte earlier this month is a reminder of the role food and beverage brand licensing plays in the fresh produce industry. The new product line is one of a few agreements that have been announced in this space over the last couple of years: […]
Archive | Food/Beverage
Growth is a Piece of Cake for These Bakeries
Bakery chains from Asia—especially South Korea and Taiwan—are quickly expanding on a global scale, including in the U.S. Their combination of Asian and western (typically French) baked delicacies, made on-site daily, along with a range of hand-crafted beverages, appeals to the global Asian diaspora as well as a wide spectrum of western consumers. These shops […]
Uncorking Some Rare Vintages
Wine has started to become a go-to category for lifestyle licensing programs based on fictional TV shows for adults. The trend makes sense given that wine has been one of the most active categories for licensing and collaborations within the alcoholic beverage space since the pandemic began, while TV show-based lifestyle programs have been going […]
Clothing Confections
By Karen Raugust on October 31, 2024 in Accessories, Corporate brands, Fashion, Food/Beverage, Licensing
Candy brands have long been participants in fashion collaborations, but they seem to be experiencing a particularly active period in this space these days. Designs tend to go all-in on prominently featuring the shapes, colors, mascots, and packaging associated with the IP, and the focus is largely—but not entirely—on accessories categories, in part because consumers […]
Make-at-Home Margaritas and Martinis
Limited-edition cocktail kits have been bubbling up as a tool for promoting alcohol brands and their partner properties—ranging from entertainment IPs, celebrities, and sports events to food and beverage brands outside the spirits sector—as well as for engaging fans. With these products, consumers can experience the fun of opening the box and discovering what’s inside, […]
Sports Licensors Win with Wine
Historically, sports viewership has been much more associated with the consumption of beer than with wine. But that situation has been changing over the past few years as sports leagues, teams, and governing bodies have increasingly paired with wine marketers, opening up a new category for promotions and, in some cases, licensed products: In July […]
Strong Characters Lift Protein and Energy Sector
Nutritional products meant to build strength and stamina and/or increase concentration, verve, and vigor in everyday tasks, have been increasingly active as a category for licensing. Properties from sugary food brands to celebrities have lent their names and/or flavor profiles to protein powders, energy drinks, protein bars, and similar offerings. Characters that embody strength, power, or heroism collectively […]
New Flavors ’Til the Cows Come Home
In a presentation at the annual Dairy Innovation Strategies conference in April, Patrik Hansson, executive vice president and chief marketing officer of Arla Foods, a Danish dairy cooperative, called for the industry to refocus on bringing in new consumers and addressing the unhealthy eating habits of the global population. One of directions he recommended to […]
Grabbing a Slice of Licensed Product Sales
Earlier this month, Domino’s retained Brand Central as its agent for brand-extension licensing, joining a handful of other pizza restaurants with outbound licensing programs. Overall, relatively few of the leading players in this sector are actively involved in lending their names to retail foods and other consumer products, at least in a significant way. This […]
Maple Sugar Rush
New flavor trends that come into favor in restaurants and homes typically spur marketers to consider collaborations that bring brands associated with those flavors into new categories. Examples in recent years range from cereal and cinnamon to pickles, all of which have made their way into a variety of pairings, both logical and unexpected. Some […]