Luxury outerwear collaborations have been multiplying for several years now. Some of the examples, mostly limited editions, that were introduced this fall for the winter 2024 season have included: Skate brand Palace pairing with outdoors label Berghaus for an outerwear and casual apparel capsule influenced by 1990s fashion. The marriage between the two British companies […]
Archive | Outdoors
Welcome To Summer
Summer is here, and so are announcements of summer-specific licensed and collaborative products for use at the beach or pool (or in the back yard). These represent an evergreen category, with new offerings across an increasingly varied range of properties coming to light each year. But the IPs that make the most sense are those […]
Licensing at Sea
Boats and yachts, especially of the luxury variety, comprise a business that does not often come to mind as a potential licensing category. But marine manufacturers are regularly involved in licensing partnerships and collaborations. A handful of initiatives that have occurred in recent months illustrate: Frauscher Shipyard paired with Porsche for the 850 Fantom Air, […]
Keeping Cool
Last week the news came out that Lifetime Brands would be launching a licensed home goods program based on its BUILT brand of insulated lunch bags, soft coolers, hydration bottles and tumblers, food storage products, and travel accessories, with agency The Brand Liaison assisting it in that effort. Target categories include kitchen textiles, outdoor and […]
Fresh Air
The outdoors sector was one of the beneficiaries of the pandemic—at least in terms of financial performance—as consumers returned to favorite pastimes and tried new ones, and as the great outdoors was particularly appealing as a safe and isolated, but still enjoyable, space. It would not be a surprise to see outdoors specialists’ financial results […]