Archive | Publishing

Influencers as Comic Creators

Earlier this week, YouTube storyteller MrBallen announced the details of his first graphic novel with Ten Speed Press, news of which first came out in May, becoming the latest in a flurry of influencers to enter the comic book and graphic novel category recently. Many of the YouTube, TikTok, and Twitch-based celebrities in this space […]

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Fortunes Look Good for Licensed Tarot Decks

Interest in both self-care and hobbies/pastimes spiked during the pandemic, and tarot cards—which reside in both worlds—were no exception. Some suppliers have reported sales that tripled during the peak lockdown days and, more significantly, have doubled in the five-year period since 2018. While licensing drives a very small portion of the market, the number of […]

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Making News with Consumer Products

Legacy newspaper and magazine brands have been struggling financially for years, in part because of increased competition from digital news and information sites. More recently, however, the latter have been facing equally steep challenges, as consumers rely less on—and often mistrust—official news organizations and turn instead to independent, often opinion-driven sources they follow on social […]

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Walks on the Wild Side

Nature trails have become a popular form of experiential licensing for children’s book and entertainment properties, especially in the U.K. Here are some examples from the past few years: Among Penguin Ventures’ many experiential activities for Peter Rabbit are winter activity trails in 90 locations managed by the U.K.’s National Trust. The trails launched in […]

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One for the Books

Self-published authors have historically not been sought-after by manufacturers and retailers looking for licensed IP to feature on their products. But things have changed. Self-published authors can generate significant sales and awareness levels publishing independently online, catching the attention of consumers and eventually potential licensees. In addition, manufacturers and other partners are increasingly comfortable working […]

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From Recommendations to Retail

Digital-native lifestyle content platforms for millennial women are powerful influencers of consumer behavior, through trend coverage and especially product recommendations on their web and social channels. They are also cultivating their own presence in the world of licensing, collaboration, and brand extension, as illustrated by a raft of recent deals: Glossier, a beauty brand that […]

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Between the Lines

At least a half-dozen current and former athletes have published children’s books since the beginning of the year. Their work includes fiction and nonfiction for readers as young as age 4 and as old as young teenagers: • Just this week, former NBA player Kobe Bryant published Legacy and the Queen, a tennis-themed young adult […]

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Expanding The Indie Comics Universe

Three independent comic book companies have recently announced new brand-extension ventures for their proprietary properties: Dynamite Entertainment said it was launching a high-end giclée art print program to debut in January. The first collectible prints will be based on Dynamite’s Vampirella, with other characters to follow. Dynamite ranks as the seventh largest vendor to comic […]

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