Archive | Publishing

Between the Lines

At least a half-dozen current and former athletes have published children’s books since the beginning of the year. Their work includes fiction and nonfiction for readers as young as age 4 and as old as young teenagers: • Just this week, former NBA player Kobe Bryant published Legacy and the Queen, a tennis-themed young adult […]

Continue Reading

Expanding The Indie Comics Universe

Three independent comic book companies have recently announced new brand-extension ventures for their proprietary properties: Dynamite Entertainment said it was launching a high-end giclée art print program to debut in January. The first collectible prints will be based on Dynamite’s Vampirella, with other characters to follow. Dynamite ranks as the seventh largest vendor to comic […]

Continue Reading

Mighty Mash-Ups

In the weeks leading up to San Diego Comic Con 2018, taking place this week, publishers including IDW, DC Comics, and Oni Press have announced crossovers pairing two or more licensed properties. Such mash-ups are often limited in quantity and typically extend over a short arc, with three to six issues being a common length. […]

Continue Reading

Women’s History

From the intersection of girl power, STEM, and the #MeToo movement comes an emerging publishing trend: biographies of strong women from the sciences and arts, both current and historical, written for children. While these types of books are not new in and of themselves, they are definitely top of mind now: Mudpuppy, a sibling company […]

Continue Reading

Bringing Culinary Content to Life

Much of the attention when it comes to brand-extension licensing in the food and beverage industry focuses on food, restaurant, chef-, and diet-related brands. Another active sector, albeit smaller, consists of culinary magazine titles. A number of cooking publications have expanded their names into retail food categories from frozen entrées to shelf-stable sauces. Two deals […]

Continue Reading

Books and Bonus Content

Book and comic book publishers have long sought some sort of added value to differentiate their licensed titles from their competitors’, give retailers something exclusive, and entice consumers. These perks historically have been likely to take forms such as premiums (e.g., crayons or collectible toys) affixed to the cover; design elements (foil or sparkles, a […]

Continue Reading

Celebrities Reach Readers Through New Magazines

Three celebrity-connected brands are taking the plunge into the world of quarterly print periodicals: Gwyneth Paltrow’s Goop brand announced in April that it would introduce Goop magazine in partnership with Condé Nast this September. The publication brings the Goop lifestyle website to the print magazine format, with a focus on wellness. Blogger Ree Drummond paired […]

Continue Reading

Living the Lifestyle

Over the past two years, lifestyle blogs that speak to young women have been slowly and steadily extending into branded products, sometimes through licensing or collaborations and sometimes managed in-house. Some examples: Brit + Co., overseen by Brit Morin, launched its first significant product extension last September, signing a deal with Cheeky to produce a […]

Continue Reading

Online Properties, Offline Products

Original entertainment series distributed on streaming platforms, rather than on traditional television, have quickly gained traction as viable licensing opportunities. The first licensed products for these sorts of IP, which began to emerge in the world of licensing nearly two years ago, tend to be toys and/or books. Some examples: Jim Henson Productions’ Word Party, […]

Continue Reading