Archive | Character/Entertainment

Taking the Tiger by the Tail

Early in the pandemic, the Netflix documentary series The Tiger King became an immediate viral hit, spurring demand for plush, t-shirts, and other products with tiger themes—all unrelated to the show itself—on both traditional e-commerce and print-on-demand sites. The phenomenon led some in the licensing and consumer products business to predict that tigers would become […]

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Russian Properties Reach Out

The global expansion of children’s animation properties originating in Russia continues in 2020, with a growing number of distribution, consumer product, and licensing representation deals announced since January. There has been a particular flurry of activity in April and especially May: 0+ Media signed Maurizio Distefano Licensing as its rep for Leo and Tig in […]

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More Visibility for Disability

Over the past several years there has been a focus on diversity and inclusion of all types in advertising, content, and consumer products. The introduction of characters with physical and mental disabilities has been a recent manifestation of this trend, with more and more examples in the toy and children’s entertainment industries, especially in the […]

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Drink Up

Themed pop-up bars and clubs represent an up-and-coming form of experiential initiative. Recent examples include both enterprises that are officially licensed or otherwise tied to a licensed entertainment property and those that are unofficially inspired by licensed IP: The Plaza Hotel in New York oversaw a rebranding of The Rose Club, its noted jazz venue, […]

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