Archive | Character/Entertainment

Benefits of Bamboo

In a deal announced just this week, Hasbro licensed British company Bamboo Bamboo to create limited-edition children’s bamboo dinnerware featuring Peppa Pig, sold online. Bamboo dinnerware has been available for a long time, and is billed as eco-friendly as well as safe, durable, lightweight, and easy to clean. With the increased attention on sustainability over […]

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Controlling the Narrative

For years now, toy companies have been launching or acquiring entertainment and gaming studios, in the hopes that bringing these businesses in-house will strengthen their ability to control their all-important forays into TV, film, and interactive gaming productions based on their proprietary brands. There has been some news on this front since the start of […]

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Top Toys for Tots

With the holiday season quickly approaching, major retailers and key consumer publications have released their predictions for the top toy gifts of the year. Together, these lists offer a snapshot of licensing in the toy industry, which typically reflects trends in the broader character/entertainment licensing sector as well. Here are some takeaways from an analysis […]

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Walks on the Wild Side

Nature trails have become a popular form of experiential licensing for children’s book and entertainment properties, especially in the U.K. Here are some examples from the past few years: Among Penguin Ventures’ many experiential activities for Peter Rabbit are winter activity trails in 90 locations managed by the U.K.’s National Trust. The trails launched in […]

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On-Screen Representation

Children’s entertainment properties, particularly television series, are increasingly including characters with visible disabilities—that is, they use wheelchairs, leg braces, or crutches—as part of the main friend group portrayed on screen. They are shown living their everyday lives and participating fully in the group’s activities, modeling inclusion and normalizing disabilities for young viewers. Some examples: MixMups […]

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Linking Licensing and Learning

Teachers and parents continue to be concerned about learning loss and the deepening academic struggles many children have faced since the start of the pandemic. That has likely been one factor driving several licensors and licensees that are active in entertainment/character licensing to forge new deals in the education arena. Licensing of educational products is […]

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Wrestling Groups Pin Down New Deals

Last week WWE announced a multifaceted partnership with Fanatics. This is just the latest in a string of initiatives that have surfaced in the past year or so involving wrestling-related IP. Properties and brands at the forefront include: WWE. Its long-term, global deal with Fanatics encompasses e-commerce (including a reintroduction of the WWE Shop); licensed […]

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