Archive | Character/Entertainment

Podcasters Look Beyond DTC Into Licensing

Within the licensing business, podcasters primarily play a role as licensees, pairing with owners of licensed properties to create new audio productions. The podcast producers see licensed IP as a way to capture new audiences, while the licensors typically view the medium as another way for consumers to experience their properties and another touchpoint to […]

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Pairing Anime and E-sports

A popular sub-segment within the e-sports licensing sector consists of cross-licensed apparel collections that bring together e-sports teams and anime properties. The audiences for the two types of IP dovetail nicely, and the anime characters help drive interest and purchase intent for the e-sports brands. This trend has been ongoing since at least 2019 and […]

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Boba Tie-Ins Bubble Up

Bubble tea, or boba—a creamy, tea-based drink containing tapioca pearls—was invented in Taiwan and has been spreading around the world, including into the U.S., where boba drink outlets are becoming ubiquitous at malls and elsewhere. The U.S. bubble tea market was forecast to reach $464.29 million in 2023, up 6.9% from $434.11 million in 2022, […]

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Educational Properties with a Human Touch

Several educational brands based on individual people or personas have recently signed licensing deals for products that help children learn at home or in school. Some of the properties are based on real people, some are characters created and performed by real people, and some are wholly fictional, educator-created brands. But all have positionings that […]

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Bingeing on a TV-Based Lifestyle

Lifestyle collaborations involving adult-skewing TV properties featuring a strong sense of place and time, from The Good Wife to Downton Abbey, have long had a presence in the licensing business and at retail. Over the years, the technique has evolved from occasional one-off collections to broader programs covering a variety of categories, with multiple drops […]

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Christmas Characters Are Comin’ to Town

Seasonal merchandise programs tied to perennially favorite Christmas films, TV shows, and books have been strengthening in recent years, with more products available as each holiday season rolls around. This year, the collections seem to be particularly prominent, fueled by a couple of anniversaries, customers’ still-growing taste for pairings of licensed properties and seasonal themes, […]

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Fortunes Look Good for Licensed Tarot Decks

Interest in both self-care and hobbies/pastimes spiked during the pandemic, and tarot cards—which reside in both worlds—were no exception. Some suppliers have reported sales that tripled during the peak lockdown days and, more significantly, have doubled in the five-year period since 2018. While licensing drives a very small portion of the market, the number of […]

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