Cooking with Cannabis

Celebrities have been at the forefront of licensing in the emerging consumer marijuana industry, with musicians leading the way. It is starting to look as if celebrity chefs will drive the next wave of branding activity in this sector. Recent chef-related ventures tied to cannabis and cannabis-infused edibles have taken many forms: Mindy Segal, cookbook […]

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Connected Kids and the Dangers of Data Collection

Data breaches involving children’s toys and content have been in the news in recent months. These incidents serve as a reminder to the licensing community of the need for adequate protections when entering the fast-growing world of connected products for kids. In recent examples, hackers were able to: Infiltrate VTech’s Learning Lodge app store, allegedly […]

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Pro Athletes’ Goal: Menswear Deals

Through social media, television exposure, and paparazzi pictures, many major league athletes have become known for their fashion sense off the field. As a result, several current and former athletes have entered the men’s apparel category, mostly through direct-to-retail licensing deals and often with a focus on tailored suits and related accessories: Former NFL defensive […]

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Sparking Creativity Through Consumer Products

Much of the merchandise being given a high profile at retail this holiday season is connected to the Maker movement, loosely defined as a community of do-it-yourselfers of all ages, from artists and crafters to tech-driven inventors, engineers, and programmers. Maker-associated product categories currently being featured in stores of all types include: Maker-labeled goods. Barnes […]

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Reflections on Retail Exclusives

The continuing importance of retail exclusives involving licensed properties—particularly celebrities and designers—is evident in stores of all types this holiday season. Outside of the entertainment realm, the licensed products most likely to be granted significant space at the front of the store or in other high-traffic areas, or to be featured in a window display […]

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True Colors, Part 2

If you’ve done any holiday shopping this year, you certainly have noted the prominent and often vast displays of adult coloring books in stores of all types. Nearly every publisher seems to offer at least one adult coloring book, with more to come. Less than a month ago (November 19), we noted the rise of […]

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Chinese Children Cherish Licensed Publishing

Three of the seven best-selling children’s book series in China at the moment are based on licensed properties, and they may not necessarily be the ones you would expect. Two are tied to global brands. China Children’s Publishing offers books based on the mobile game Plants vs. Zombies, licensed by Electronic Arts’ PopCap Games division, […]

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Heading to the Office

Direct-to-retail licensing agreements and exclusive distribution deals in the office supply channel have popped up sporadically for many years, with properties from TV financial expert Jean Schatzky to interior designer Christopher Lowell among those entering the market. But the incidence of such deals is slowly on the rise. This year, Martha Stewart renewed and expanded […]

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Gaining a Foothold

After many years of anticipation, soccer finally seems to be reaching a tipping point at U.S. retail. As a result, a number of leading global football clubs have retained U.S. licensing agents within the past year to assist them in expanding their presence in North America. Most are working with one of three agents that […]

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