Archive | International

Tea Party

An estimated 450,000-plus tea and tea-drink shops were operating in China at the beginning of this year, according to the China Tea Marketing Association. These include both traditional tea shops and new-style shops focused on flavored milk, fruit, bubble, and even cheese teas, with new-style chains growing quickly over the past several years (despite a […]

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South African Fashion Goes Global

Designers and labels from South Africa have gradually been expanding their presence on the world stage over the past several years, including through collaborations with global fashion companies and corporate brands. Four of the seven examples included here debuted this year: Just last week, Reebok announced it was launching a collection with athleisure brand Nao […]

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Just for Kicks

While collaborations between fashion labels and football/soccer clubs in Europe and elsewhere are nothing new, the landscape is expanding, with more clubs and more fashion labels entering into such agreements. The fashion styles range from luxury to streetwear to denim; in many cases the club’s main kit supplier is part of the equation as well. […]

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A Licensing Community at War

The war in Ukraine has disrupted the flow of licensed products across the world, especially for companies doing significant business with or in Russia, a growing licensing market before the war started. But, as the pictures in the news everyday can attest, no one in the licensing community has been more affected than those in […]

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An Uncertain Future

China has taken several steps recently to reign in the influence of its celebrities, as well as consumers’ ability to follow them. This could have an impact on licensing, collaborations, and endorsements tied to celebrities in China, and even limit Chinese celebrities’ marketability abroad. Celebrity tie-ins, especially with luxury, fashion, and cosmetics brands, have become […]

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Museums Mark Mid-Autumn

The Mid-Autumn Festival is a celebration of the Harvest Moon that takes place in China and other parts of Asia, this year on September 21. In the lead-up to this big holiday, designers and fashion labels, chefs, hotels, corporate brands, characters, and video game properties have increasingly partnered for gift sets containing mooncakes, a delicacy […]

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Charity Work

A growing number of licensing deals and collaborations in the U.S. and internationally feature a charitable component, as consumers, especially young adults, choose to purchase from companies they perceive to be ethically and socially responsible. In many ways, this type of charitable tie-in has replaced traditional nonprofit brand licensing in the U.S. Of course, there […]

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Taste of Japan

Boxes of food—DIY meal kits, restaurant takeaway meals, and direct-to-consumer gift boxes filled with treats—have gained traction during the pandemic, thanks to their convenience, simplicity, and experiential characteristics. In the past couple of months, a mini-trend has emerged within this segment as purveyors of Japanese food in the U.S., U.K., and Europe have paired with […]

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