Archive | International

An Uncertain Future

China has taken several steps recently to reign in the influence of its celebrities, as well as consumers’ ability to follow them. This could have an impact on licensing, collaborations, and endorsements tied to celebrities in China, and even limit Chinese celebrities’ marketability abroad. Celebrity tie-ins, especially with luxury, fashion, and cosmetics brands, have become […]

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Museums Mark Mid-Autumn

The Mid-Autumn Festival is a celebration of the Harvest Moon that takes place in China and other parts of Asia, this year on September 21. In the lead-up to this big holiday, designers and fashion labels, chefs, hotels, corporate brands, characters, and video game properties have increasingly partnered for gift sets containing mooncakes, a delicacy […]

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Charity Work

A growing number of licensing deals and collaborations in the U.S. and internationally feature a charitable component, as consumers, especially young adults, choose to purchase from companies they perceive to be ethically and socially responsible. In many ways, this type of charitable tie-in has replaced traditional nonprofit brand licensing in the U.S. Of course, there […]

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Taste of Japan

Boxes of food—DIY meal kits, restaurant takeaway meals, and direct-to-consumer gift boxes filled with treats—have gained traction during the pandemic, thanks to their convenience, simplicity, and experiential characteristics. In the past couple of months, a mini-trend has emerged within this segment as purveyors of Japanese food in the U.S., U.K., and Europe have paired with […]

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Anime Goes Luxe

Anime and kawaii properties have become perennially popular on licensed products worldwide. For the past year, they have had a particularly high profile in the global fashion industry, with a large number of collaborations involving labels ranging from streetwear and sportswear to, most notably, luxury brands: Undercover, the label of designer Jun Takahashi, created a […]

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Pet Projects

The pet category has long been an active one for licensing deals and collaborations in the U.S., and new agreements are still being announced regularly, despite the crowded landscape. Recently, there has been a burst of activity outside the U.S., with new partnerships coming to light in the last several months across the globe: In […]

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Welcome to the Year of the Ox

Tomorrow (February 12) marks the start of the Lunar New Year. As brands increasingly mark this occasion with collections of products—especially in China and other parts of Asia, but in other regions as well—some look to the year’s Chinese zodiac symbol for inspiration. This creates opportunities for licensed properties that happen to be associated with […]

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Mooncakes Rising

Mooncakes are baked goods traditionally eaten during China’s Mid-Autumn Festival, which celebrates the moon and the fall harvest and is one of the most important Chinese festivals each year. Traditionally, mooncakes are round, two to four inches in diameter and up to two inches deep, with a filling commonly made of red bean or lotus […]

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Sportswear Brands Still Competing in Asian Esports

COVID-19 has had a big impact on global esports revenues. Newzoo predicted in July 2020 that revenues for the esports industry worldwide would increase by 1.7% this year, compared to growth of 23.3% year-on-year in 2019. Sales of esports merchandise and tickets—Newzoo tracks the two revenue streams as one segment of the total industry—will take […]

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