Archive | International

Garden Products In Bloom

Botanical and public display gardens have long had licensing programs in place. Some have been actively extending their brands and imagery for at least two to three decades, and in many cases their merchandise efforts have been on the rise in recent years. Their brands are well-positioned in the current landscape, given consumers’ growing interest […]

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North Stars

Nordic design always plays an important role in the global lifestyle landscape. Like all evergreen design themes, however, the trend waxes and wanes over time. At the moment, Nordic design and lifestyle properties—especially those hailing from Finland—certainly seem to be on the upswing, especially when it comes to licensing and collaboration: Marimekko has been putting […]

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The Noble Art of Licensing

Much has been written about the plans of Harry, Duke of Sussex, and Meghan, Duchess of Sussex, to become financially independent. One step along the way has been a trademark application for the brand Sussex Royal in six categories (including clothing and printed matter), through the couple’s charitable foundation. Applications have been made in both […]

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Kicked to the Curb

A number of European football (soccer) clubs have been taking licensing, retail, and other rights in-house as their previous contracts with leading sports sponsors and licensees end: In the latest example, Italian club Inter Milan took retail and licensing rights back from Nike in November 2019. Chinese retailer Suning is the organization’s majority owner, which […]

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In Control

Licensors in the fashion and luxury industries accomplish their brand-extension activities, especially in international territories, in a variety of ways, including through licensing agreements, joint ventures, or owned subsidiaries, or even sometimes from their central headquarters. While each company has a different strategy depending on the particulars of its own business, the industry as a […]

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Culture Clash

The NBA has been facing some significant challenges in the Chinese market since Houston Rockets general manager Daryl Morey dipped his toes into the political situation between Hong Kong and mainland China by tweeting support for the Hong Kong protesters. The situation serves as an example of the ramifications of being perceived as culturally or […]

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Reason to Celebrate

Properties including Popeye and Garfield have recently signed deals for epiphany figurines to be sold in France. Announcements such as these serve as a reminder of regional licensing opportunities that may exist for products and services tied to local cultures and traditions. Epiphany figurines, also known as epiphany charms or fèves, are small, hand-painted porcelain […]

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Protests and Politics

Pockets of the global licensing business are facing significant financial impacts due to political fights, trade spats, and social protests around the world. Unlike cases where companies take a stand on a political issue and prepare to face the expected backlash, these are situations that have nothing to do with any individual company’s actions. But […]

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Out of Africa

Businesses based in Africa have been expanding their presence on the global scene of late, including some involved in activities connected to licensing: • Fashion. South African designer Palesa Mokubung and her label Mantsho recently teamed with H&M for a ready-to-wear apparel and accessories range set to debut in select stores around the world this […]

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