Archive | International

Protests and Politics

Pockets of the global licensing business are facing significant financial impacts due to political fights, trade spats, and social protests around the world. Unlike cases where companies take a stand on a political issue and prepare to face the expected backlash, these are situations that have nothing to do with any individual company’s actions. But […]

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Out of Africa

Businesses based in Africa have been expanding their presence on the global scene of late, including some involved in activities connected to licensing: • Fashion. South African designer Palesa Mokubung and her label Mantsho recently teamed with H&M for a ready-to-wear apparel and accessories range set to debut in select stores around the world this […]

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Collaborators Journey to Japan

High-end fashion labels from Japan, typically streetwear-focused, have become among the most frequent partners for global lifestyle collaborations involving characters, celebrities, corporate trademarks, artists, and fashion and luxury labels. Some of the most active Japanese brands in this space include: A Bathing Ape/BAPE. Founded in 1993, this brand and its various sub-brands are prolific participants […]

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Characters and Clothing Meet in Poland

Collaborations between classic characters and contemporary fashion labels are a global phenomenon. A recent case in point is Poland, where three high-profile examples involving global entertainment properties and local designers or fashion retailers have attracted attention this summer and fall: Two retail chains, Reserved and Sinsay, created clothing collections featuring the Pink Panther, in a […]

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Child’s Play in China

The escalating trade war with China is creating uncertainty for the global toy industry, with tariffs on toys, if they are implemented, potentially affecting the profitability of manufactured-in-China playthings in the U.S. market. But that isn’t stopping Western entertainment and toy companies from continuing to make inroads into the Chinese market by forging distribution, co-production, […]

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Revving Up For Rugby

As fan anticipation builds globally for the next Rugby World Cup, to be held in Japan in fall 2019, several licensing, sponsorship, and representation deals involving the sport, in its various forms, have come to light in the past few months. Among them: World Rugby and IMG named Canterbury, which outfits a number of national […]

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Western Brands and Wanghong

Chinese social media celebrities—also known as key opinion leaders (KOLs), or wanghong—are increasingly becoming involved in product collaborations. This is especially true of a large and fast-growing group of Chinese fashion and style bloggers, who have been designing limited-edition capsule collections for Western luxury brands. A handful of recent examples: Tao Liang (Mr. Bags) teamed […]

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Korean Cachet

Celebrities, designers, and other properties from Korea are increasingly influential in U.S. pop culture, and several are making their mark in consumer products as well: K-pop. Last month, Hot Topic announced it would carry a collection of t-shirts for BTS’s Wings Tour, the latest addition to its roster of K-pop merchandise. In addition to BTS, […]

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Bollywood and Beyond

Celebrity brand extension through licensing and other means has been on the rise in India of late, as famous faces from a variety of sectors introduce merchandise programs. The personalities’ efforts often (but not always) revolve around brands they have developed, rather than their names alone. Some key segments include: Cricket players. Virat Kohli, captain […]

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