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It’s Anyone’s Game

TV competition shows are a growing area of interest for brand extension, particularly for properties from the worlds of board games, interactive gaming, and character/entertainment. Some of the IPs, gaming-based and otherwise, that are lending their names to current and upcoming reality competition shows include: Harry Potter. A four-part quiz show, Harry Potter: Hogwarts Tournament […]

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Kids in the Kitchen

Kids’ cooking- and food-themed content continues to proliferate, including in the form of TV shows, social media content, cooking and baking competition shows, and spin-offs of existing children’s IP. Several of these properties have dipped their toes into licensing, consumer products, and promotions, to various degrees. Here’s a sampling of some of the properties and […]

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Listen Up

Children’s podcasts have been popping up for a while now, including a few based on licensed IP. Almost a third of parents (32%) say they are very or somewhat likely to purchase a subscription to a paid podcast service for their child, according to a survey conducted by Morning Consult in November. Half of children […]

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Calm in the Storm

Meditation and mindfulness apps saw a spike in usage after the global pandemic hit. In the seven days beginning March 29, two weeks after the start of the lockdown in the U.S., downloads for such apps were up 25% from the weekly average in January and February, reaching 750,000 downloads, according to App Annie figures […]

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In the Background

Since the coronavirus lockdown began, usage of video chat and teleconferencing apps has grown significantly as employees and consumers around the world utilize them to participate in virtual meetings, cocktail parties, trivia contests, and Easter and Passover celebrations. Zoom in particular has hit the mainstream in a big way, reporting a 151% increase in daily […]

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Sticking to the Message

Characters and other imagery associated with instant messaging apps have given rise to a number of licensed product initiatives, many of which have become strong programs globally in terms of retail sales. Such initiatives can be organized into three major groups: Proprietary characters created by messaging apps. LINE Corporation oversees a wide range of products […]

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Acknowledging ASMR

Autonomous Sensory Meridian Response (ASMR) videos have become a big trend online, especially among viewers 18-24. ASMR is the scientifically unproven but increasingly popular idea that certain soft, slow, and/or repetitive sounds tend to make users happy and relaxed, sometimes to the point that they feel a tingling sensation starting at the back of the […]

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Continuing Education

Alliances between owners of licensed properties and providers of educational curriculum can take many forms. They involve a diverse roster of property types and can target the whole spectrum of age groups, as these recent deals attest: Sesame Workshop licensed McGraw-Hill Education to use its Sesame Street characters in a free version of MHE’s Wonders […]

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Giving Voice to Smart Electronics

One of the biggest topics of conversation at this year’s Consumer Electronics Show in Las Vegas was the prominence of voice assistants such as Amazon’s Alexa, Google’s Assistant, Apple’s Siri, Samsung’s Bixby, Roku’s Entertainment Assistant, and Microsoft’s Cortana. Not only are such voice assistants associated with smart speakers (e.g., Amazon’s Echo or Google’s Home), which […]

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