Archive | Digital

Non-Fungible, But Also Non-Official

Using a blockchain—a decentralized, shared database—to track the history of a digital or real-life item creates a secure timeline of where that item has been throughout its lifespan, giving purchasers confidence about its legitimacy. As such, blockchain technology is a tool for everything from ensuring the authenticity of collectibles and luxury goods to demonstrating an […]

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Binge-worthy Spin-offs

Streaming platforms are becoming increasingly active in the licensing and merchandising arena. Leading players are launching outbound licensing programs for properties in which they have an ownership stake, as well as, in some cases, those they represent on behalf of the IP owners whose content they stream: Netflix, credited as the first streamer to have […]

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A Reality Check for Virtual Tokens

NFTs remain one of the hottest areas of interest in licensing, with announcements of deals across property types coming out daily. This month, however, a number of more negative news stories have popped up about NFT programs, including several involving licensed properties. NFTs remain an enticing, brand-new sector for IP owners to explore in their […]

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Tokens for Tots

Non-fungible tokens are the newest and certainly one of the hottest categories for licensing deals right now, with sports entities, celebrities, corporate trademarks, comic book and video game IP, fashion labels, and more getting into the game. While there are exceptions, the most active properties in the NFT space tend to be those with a […]

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FMX 2021: Insights on AR, VR, and LBE

FMX 2021, a conference focusing on animation, visual effects, games, and immersive media, was held May 4-6, 2021. The digital event featured three case studies of interest to the licensing community: the Star Wars: Galaxy’s Edge theme park land; Wallace & Gromit: The Big Fix-Up, an app-centric augmented-reality, multiuser, multimedia experience with a live community […]

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Digital Cooking Brands Turn Up the Heat

Digital-native cooking brands have been expanding their licensing activities in the last year. The properties tend to appeal to a young-adult demographic that needs accessible information and inspiration to prepare healthy and good-tasting meals. They have large and active fan bases across YouTube, Instagram, and other social channels, as well as on their own websites […]

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I, Robot

Virtual influencers have been proliferating over the past three to four years, with examples springing up all around the world and some garnering millions of followers. While they still are relatively few in number and are just starting to gain mainstream awareness, several have been in the news in the past couple of months. Sometimes […]

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Influencer Accountability

Several high-profile influencers involved in licensing and collaborations have faced a backlash—in most cases with negative ramifications for their businesses—in the last month, due to past or present racist content: Shane Dawson posted a 20-minute video apologizing for using racist language and stereotypes, as well as blackface, along with other content such as jokes about […]

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Going to the Dogs

The famed cats and dogs of the Internet can generate significant retail sales of licensed and collaborative merchandise. As a result, more and more “petfluencers” are signing with agents and/or launching licensing efforts. Dogs have been in the spotlight of late, with at least three notable examples having signed with agents to expand their merchandise […]

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In the Background

Since the coronavirus lockdown began, usage of video chat and teleconferencing apps has grown significantly as employees and consumers around the world utilize them to participate in virtual meetings, cocktail parties, trivia contests, and Easter and Passover celebrations. Zoom in particular has hit the mainstream in a big way, reporting a 151% increase in daily […]

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