Archive | Digital

Tokens for Tots

Non-fungible tokens are the newest and certainly one of the hottest categories for licensing deals right now, with sports entities, celebrities, corporate trademarks, comic book and video game IP, fashion labels, and more getting into the game. While there are exceptions, the most active properties in the NFT space tend to be those with a […]

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FMX 2021: Insights on AR, VR, and LBE

FMX 2021, a conference focusing on animation, visual effects, games, and immersive media, was held May 4-6, 2021. The digital event featured three case studies of interest to the licensing community: the Star Wars: Galaxy’s Edge theme park land; Wallace & Gromit: The Big Fix-Up, an app-centric augmented-reality, multiuser, multimedia experience with a live community […]

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Digital Cooking Brands Turn Up the Heat

Digital-native cooking brands have been expanding their licensing activities in the last year. The properties tend to appeal to a young-adult demographic that needs accessible information and inspiration to prepare healthy and good-tasting meals. They have large and active fan bases across YouTube, Instagram, and other social channels, as well as on their own websites […]

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I, Robot

Virtual influencers have been proliferating over the past three to four years, with examples springing up all around the world and some garnering millions of followers. While they still are relatively few in number and are just starting to gain mainstream awareness, several have been in the news in the past couple of months. Sometimes […]

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Influencer Accountability

Several high-profile influencers involved in licensing and collaborations have faced a backlash—in most cases with negative ramifications for their businesses—in the last month, due to past or present racist content: Shane Dawson posted a 20-minute video apologizing for using racist language and stereotypes, as well as blackface, along with other content such as jokes about […]

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Going to the Dogs

The famed cats and dogs of the Internet can generate significant retail sales of licensed and collaborative merchandise. As a result, more and more “petfluencers” are signing with agents and/or launching licensing efforts. Dogs have been in the spotlight of late, with at least three notable examples having signed with agents to expand their merchandise […]

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In the Background

Since the coronavirus lockdown began, usage of video chat and teleconferencing apps has grown significantly as employees and consumers around the world utilize them to participate in virtual meetings, cocktail parties, trivia contests, and Easter and Passover celebrations. Zoom in particular has hit the mainstream in a big way, reporting a 151% increase in daily […]

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Sticking to the Message

Characters and other imagery associated with instant messaging apps have given rise to a number of licensed product initiatives, many of which have become strong programs globally in terms of retail sales. Such initiatives can be organized into three major groups: Proprietary characters created by messaging apps. LINE Corporation oversees a wide range of products […]

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Offline Offerings

Most of the attention when it comes to licensed properties with digital origins—e.g., downloading, streaming, social media—has historically been on influencers, entertainment properties, and games. Add to that list a growing number of brands associated with distribution platforms and lifestyle destinations, which have been proliferating in the licensing and experiential arenas since early 2017. Among […]

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From Platform to Product

The role of Internet- and mobile-based content distribution and social media platforms in the licensing business traditionally has been twofold. First, the sites provide distribution and awareness for licensable properties. Second and more recently, they have been offering assistance and guidance to help the IP owners they distribute launch their own licensing efforts. A third […]

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