Archive | Wellness

Characters Help Kids Relax for the Vax

Demand for most of the COVID-specific licensed products that came on the market early in the pandemic—masks, hand sanitizer, distancing signage, and the like—has declined, even as the crisis continues to drag on. And there have been few new COVID-driven licensing deals forged of late. That said, new developments in the ever-changing COVID landscape offer […]

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Celebrities Try On Compression Gear

High-performance compression apparel is a relatively narrow, but increasingly mainstream, slice of the health and wellness space that has been the focus of a handful of collaborations and endorsement deals involving athletes and other celebrities over the past eight years. Compression garments made from a variety of materials—including many infused with copper—are purported to help […]

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Taking a Shot at Pot

Athletes associated with the NBA have been active in the cannabis sector in the past few months. Sports properties have had a strong presence since partnerships with licensed IP began in this industry in earnest around 2015. The difference with these recent deals is that they focus on marijuana strains and related products rather than […]

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The Doctor Is In

In February of this year, Eastman Kodak licensed Dealmed, a medical supply manufacturer and distributor, for a line of Kodak-branded infrared thermometers. The products, which allow for accurate, non-contact temperature readings, are available in the U.S. and South American markets. Thermometers are likely to remain in demand post-pandemic. Not only are they perennially necessary for […]

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Worth Their Weight

Licensed merchandise and content designed to reduce stress and anxiety have been on the upswing, from mindfulness content (e.g., Headspace’s Sesame Street video shorts) to role-play costumes designed to explore emotions (e.g., Fun World’s new Ninja Life Hacks range). While the pandemic certainly heightened the desire for goods such as these, the trend was ongoing […]

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Eco-Friendly Fungus

On this Earth Day 2021, it seems like a good time to take a look at the rising popularity of mushrooms as a focal point of sustainability initiatives. Mushrooms and mycelium, the vegetative branching filaments (akin to a root system) of a fungus, are viable not only as eco-friendly food ingredients but as materials to […]

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Skin and Bones

Collagen has been up-and-coming as a beauty ingredient for the past few years, both for topical uses such as lotions and shampoos and in ingestible configurations such as protein powder, tea, and bone broth. Lately, licensed properties, especially celebrities, have been jumping into the collagen space with short-term collaborations, long-term licensing deals, joint product development, […]

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Beautiful Inside and Out

The beauty industry has been increasingly fostering a connection between consumers’ health and wellness and their outward appearance. As one component of that trend, more cosmetics, skincare, nailcare, and haircare marketers are adding ingestible supplements with specific formulations as part of their traditional lines of creams, powders, eye and lip color, and other items for […]

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Looking Beyond Face Coverings

Properties of all types have gotten into the face covering game in a big way since just after the start of the pandemic, with cloth masks, gaiters, balaclavas, and other protective facewear quickly becoming a standard category for licensing. Meanwhile, the pandemic has also given rise to other new opportunities related to avoiding the COVID-19 […]

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