Archive | Wellness

Teaming Up for CBD

Sports leagues, teams, and events, as well as athletes, have become active players in the CBD industry, with many of their efforts focused on pain management. In fact, athletes and sports licensors account for 19.2% of IP partnership deals done in 2019 and 2020 in the cannabis space, second only to musicians, who have been […]

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The Rise of Anti-COVID Soft Goods

Since April, when it started to become evident that the coronavirus would likely stay around for a while, technology companies, fabric suppliers, and research institutions, as well as soft goods brands, began introducing anti-viral fabrics to repel SARS-CoV-2—the virus that causes COVID-19—for use in apparel and home textiles. Anti-viral, anti-microbial, and anti-fungal fabrics have been […]

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Merchandise To Support Mental Health

The consumer products community’s embrace of mental health as a theme for licensed products and promotions, which we last covered in February, continues through the pandemic. This is not surprising given COVID-fueled stresses such as working and learning at home, experiencing financial suffering, and dealing with a lack of in-person connection, along with the feeling […]

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Cannabis Deals Continue During COVID-19

The cannabis industry—encompassing both intoxicating THC-based and non-psychoactive CBD-based products—represents one area of the licensing business that has not seen much of a decline in new deals during the coronavirus crisis. In fact, the oft-touted benefits of cannabis-based products, both ingestible and topical, for stress reduction and general wellness are likely bigger selling points during […]

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A Sweet Way to Stay Strong

Sugary comfort foods meet hardcore health and wellness in a handful of recent deals involving sweet-treat brands being licensed for protein powders: Just last week, Hostess Brands teamed with Bodybuilding.com for Remix Nutrition protein powders in Hostess Twinkies and Hostess Chocolate CupCakes flavors. Additional Hostess snack cake varieties may be added to the line of […]

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Contemplating Kombucha

Brands of kombucha, a fermented, sweetened black or green tea, have been increasingly active as partners for collaboration, with a focus on limited-edition products, over the past three years. A pairing of the River Cottage cooking brand and Equinox Kombucha, announced in July, is one of the most recent examples. Alliances to date have featured […]

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Calm in the Storm

Meditation and mindfulness apps saw a spike in usage after the global pandemic hit. In the seven days beginning March 29, two weeks after the start of the lockdown in the U.S., downloads for such apps were up 25% from the weekly average in January and February, reaching 750,000 downloads, according to App Annie figures […]

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About Face

When we last wrote about face masks as a licensing opportunity, about a month ago, licensors’ and licensees’ activities in this space were almost purely charitable, with the products donated directly to healthcare workers. But manufacturers and IP owners have pivoted quickly to creating masks for consumers to purchase. There is still a charitable component—with […]

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Cover Your Mouth

After first saying cloth facemasks were not effective in preventing the spread of the COVID-19 virus, the U.S. Centers for Disease Control and Prevention (CDC) is now encouraging Americans to wear masks whenever they are in the presence of other people, outside of those with whom they are self-isolating. Governments in Europe and other parts […]

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