Archive | Education

Camp Sites

Since the coronavirus pandemic started, licensors, licensees, and retailers have been hosting virtual versions of normally live annual events that are important to students and families and cannot occur face to face. After going digital with prom and graduation, they are now addressing the next big virtual adventure: summer camp. Among the companies with ties […]

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Learning Through Travel

Before the COVID-19 pandemic put the travel industry on ice, the practice of pairing licenses with vacation travel services, cruise lines, and other travel-related businesses had been on a long upward trajectory. One sector within that broader trend, illustrated by a recently announced deal between Thrillest and Academic Travel Abroad, consists of packages that put […]

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Continuing Education

Alliances between owners of licensed properties and providers of educational curriculum can take many forms. They involve a diverse roster of property types and can target the whole spectrum of age groups, as these recent deals attest: Sesame Workshop licensed McGraw-Hill Education to use its Sesame Street characters in a free version of MHE’s Wonders […]

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Learning to Love Licensing

Licensors of selected children’s properties are very slowly gaining a foothold in classrooms, largely through deals with manufacturers (or retailers) that focus on supplemental educational products purchased by teachers and home school parents, as well as parents, grandparents, and caregivers who simply want to help support children’s learning. These licensees sell their products largely through […]

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Fake Languages, Real Licensed Content

A handful of entertainment properties, especially in the sci fi and fantasy genres, feature well-developed languages used by characters from alien planets or fictional cultures. These languages sometimes make their way into content-based licensed products such as books and language-learning courses. A recent example occurred when HBO partnered with Living Languages last summer for Living […]

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