Archive | Health/beauty

Picture-Perfect Beauty

Art museums, and the fine artists whose work appears in those institutions, have increasingly been forging licensing and collaboration deals in the beauty category—especially in fragrances—resulting in creative interpretations of key works of art, not just on packaging but in the formulation of the scents and color palettes themselves. Products range from exceedingly limited and […]

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Designers On the Scent of New Licensees

The world of fragrances tied to fashion and lifestyle labels has been somewhat turbulent in the past 24 months, with a lot of changes in licensing partnerships and in licensees’ strategies for their designer portfolios. Some of the notable developments include: Fashion sport brand Lacoste signed Inter Parfums to a 15-year global agreement that begins […]

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Support and Self-Care for Monthly Cycles

In September, we wrote about collaborations focused on a topic not often represented in licensing, namely menopause. Another area of women’s health that has rarely been spoken of in the licensing business, but is starting to emerge as a viable area for partnership: menstruation. A handful of IP owners have recently entered the “period wear” […]

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Beauty Brands Rock Out

Male musicians are the latest group of celebrities getting into the beauty segment in a big way, namely with collections of bold color cosmetics and nail colors to allow consumers to replicate the look of their favorite performer, whether that be glam or Goth: Ozzie Osbourne is the most recent musician to sign up with […]

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The Doctor is In

Dermalogists saw their popularity spike on social media during the pandemic, when “SkinTok”— the umbrella term for people turning to TikTok for skincare advice—took hold. Consumers, especially women, were wearing less makeup and wanted their skin to look good, and at the same time were experiencing skin issues due to mask wearing. As a result, […]

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A Good Game for Beauty Brands

Beauty companies have been among the most active of corporate marketers when it comes to entering the virtual worlds of gaming and the metaverse. Many have been creating promotions and/or offering digital palettes to be used within the games, for example. Conversely, owners of video game properties have increasingly been dipping their toes into physical […]

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Male Celebrities Prioritize Skin Care

The men’s and gender-neutral sectors of the beauty industry have both been growing fast over the past decade, especially since 2019, with the expansion expected to continue and even intensify in the foreseeable future. In addition, since at least 2020, the industry has been focused on increasing diversity and inclusion in both product offerings and […]

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The Doctor Is In

In February of this year, Eastman Kodak licensed Dealmed, a medical supply manufacturer and distributor, for a line of Kodak-branded infrared thermometers. The products, which allow for accurate, non-contact temperature readings, are available in the U.S. and South American markets. Thermometers are likely to remain in demand post-pandemic. Not only are they perennially necessary for […]

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