“Beauty beverages” have represented one of the fastest-growing sectors within the consumer health and wellness industry over the past several years. The space consists of functional beverages (including ready-to-drink versions, mixes, and menu items) that are designed to promote beauty from the inside out, with the focus often on better skin, nails, and hair. The […]
Archive | Health/beauty
Retailers Smell Opportunity in Beauty Sector
Since the Covid pandemic, the beauty industry has been outperforming many other product categories when it comes to sales growth. Several retailers are looking to capitalize on current trends by entering into partnerships to boost their branded offerings in the category. In 2025, the U.S. prestige beauty industry saw both dollar and unit sales grow […]
Celebrity Hair Care Continues to Grow
Hair care has been an active segment of the celebrity beauty market for the last several years, and the pace of new launches does not seem to have slowed. Some of the notable introductions in 2025 — tied to both celebrity hair stylists and celebrities known for their hair styles — include the following: Most […]
LED Therapy Lights The Way For Licensing
Home-use LED light-therapy face masks are spiking in popularity, even given their high prices, with sales expected to grow at a pace of more than 10% per year through 2032, according to Allied Market Research. Consumers wear these devices, which use red, blue, amber, and/or infrared light, for 10 to 20 minutes three to five times […]
Fans See Good Hair Days Ahead
As more fans of pop-culture characters spend time creating sophisticated costumes to wear at conventions, fan fests, Halloween parties, or other get-togethers with like-minded friends, haircare brands have increasingly targeted cosplayers, professional and amateur, as a niche but loyal market for products such as hair paste and semi-permanent hair coloring. Licensing is increasingly coming into […]
Beauty Brands Support Women’s Sports
Beauty companies have been collaborators in women’s sports ever since the latter began its quick ascent in attendance and ratings not so long ago, and they remain as one of the preeminent partner types. This year has been particularly active for sponsorships involving women’s sports leagues, with several deals announced in 2025: In October, Glossier […]
Tasty Toothpastes
By Karen Raugust on October 23, 2025 in Corporate brands, Food/Beverage, Health/beauty, International, Licensing
Unusual toothpaste flavors, beyond traditional minty varieties, have proliferated since the mid-2010s, with smaller specialty players driving the trend. Hello Products offers blue raspberry, bubble gum, fresh citrus, lavender vanilla, and more, for example, while Tom’s of Maine sells cucumber aloe, coconut and mango, cinnamon clove, and fennel, to name a few. Whiskey, bacon, wasabi, […]
Beauty Can Be Fleeting
Some analysts and observers have been predicting the end of the celebrity beauty trend for several years, as the market has grown saturated with myriad examples of celebrity-owned, licensed, and collaborative brands. While predictions of the demise of the entire sector haven’t come to pass, as Rihanna, Jessica Alba, Serena Williams, Harry Styles, and dozens […]
Boosting Refillable Beauty Products
Refillable cosmetics, fragrances, and other beauty items have been available broadly for close to five years as the beauty industry looks to satisfy younger consumers’ desire for more sustainable options in a traditionally not very eco-friendly category, as well as meet their internal ESG (environmental, social, and governance) goals. The segment is gaining adherents—especially in certain […]
Celebrities Still Paying Attention to Skin Care
A handful of celebrities have entered the skin care segment in the last few months, adding their names to a long list of famous faces who have launched such programs in recent years. With so many new initiatives in this slice of the beauty industry, the market has gone quickly from offering lots of white […]