As more fans of pop-culture characters spend time creating sophisticated costumes to wear at conventions, fan fests, Halloween parties, or other get-togethers with like-minded friends, haircare brands have increasingly targeted cosplayers, professional and amateur, as a niche but loyal market for products such as hair paste and semi-permanent hair coloring. Licensing is increasingly coming into […]
Archive | Health/beauty
Beauty Brands Support Women’s Sports
Beauty companies have been collaborators in women’s sports ever since the latter began its quick ascent in attendance and ratings not so long ago, and they remain as one of the preeminent partner types. This year has been particularly active for sponsorships involving women’s sports leagues, with several deals announced in 2025: In October, Glossier […]
Tasty Toothpastes
By Karen Raugust on October 23, 2025 in Corporate brands, Food/Beverage, Health/beauty, International, Licensing
Unusual toothpaste flavors, beyond traditional minty varieties, have proliferated since the mid-2010s, with smaller specialty players driving the trend. Hello Products offers blue raspberry, bubble gum, fresh citrus, lavender vanilla, and more, for example, while Tom’s of Maine sells cucumber aloe, coconut and mango, cinnamon clove, and fennel, to name a few. Whiskey, bacon, wasabi, […]
Beauty Can Be Fleeting
Some analysts and observers have been predicting the end of the celebrity beauty trend for several years, as the market has grown saturated with myriad examples of celebrity-owned, licensed, and collaborative brands. While predictions of the demise of the entire sector haven’t come to pass, as Rihanna, Jessica Alba, Serena Williams, Harry Styles, and dozens […]
Boosting Refillable Beauty Products
Refillable cosmetics, fragrances, and other beauty items have been available broadly for close to five years as the beauty industry looks to satisfy younger consumers’ desire for more sustainable options in a traditionally not very eco-friendly category, as well as meet their internal ESG (environmental, social, and governance) goals. The segment is gaining adherents—especially in certain […]
Celebrities Still Paying Attention to Skin Care
A handful of celebrities have entered the skin care segment in the last few months, adding their names to a long list of famous faces who have launched such programs in recent years. With so many new initiatives in this slice of the beauty industry, the market has gone quickly from offering lots of white […]
Candy Kisses
With the current popularity of food brands, especially those of the sweet variety, across all consumer products, and the current power of the beauty category as a center of collaboration activity, it is no wonder that partnerships pairing candy, cookies, and other sweets with color cosmetics, lip balms, skincare, and the like have been a […]
Technology + Beauty = Opportunity
A notable trend in the beauty industry in recent years has been the rise of technology-powered devices that are billed as advantageous for beauty and wellness, especially in the skin-, nail-, and haircare categories. Some examples include tools featuring red- and blue-light therapy, dermaplaning, smart cleaning technology, microcurrent and microneedling, intense pulsed light (IPL), and […]
Characters Clean Up in Personal Care Category
Skincare, haircare, bodycare, and other personal care products have been an active category for licensing in recent years, across a wide variety of property types. One subsegment that has been a hot spot in the past 12 months is personal care items tied to children’s entertainment and character properties, mostly of the classic or nostalgic […]
Taking Care of Tattooed Skin
As tattoo art has become a ubiquitous form of self expression, a lengthening list of specialist companies have come on the scene to fill the need for tattoo aftercare. This sector encompasses everything from products to heal and comfort the skin just after getting a new tattoo to products that rejuvenate the skin and protect, […]