Sports-related licensing deals and other ventures involving athletes and licensed sports IP are starting to proliferate in the emerging CBD category. Although each agreement is unique, any resulting products are apt to focus on addressing specific aches, pains, and injuries caused by sports or an active lifestyle. Some recent examples: • Former NFL Patriot Rob […]
Archive | Health/beauty
CBD In Style
The fashion world is the latest sector of the licensing business to start embracing CBD, with a focus on the health and beauty category. Among the collaborations announced during the second half of 2019: American Eagle worked with Green Growth Brands to launch a proprietary CBD skin-care collection called Mood. The gender-neutral self-care range features […]
Boxes of Health and Beauty
The market for subscription boxes has been challenging for many companies. But the women’s beauty, wellness, and self-care area has been one of the bright spots. Recent examples of partnerships in this sector show its strength, as well as illustrating some of the key ways IP owners and celebrities are working with subscription box marketers: […]
Lessons from Celebrity Beauty Launches
In the past two weeks, a handful of musicians, actresses, and influencers have announced new ventures in the beauty arena. Taken together, they represent a microcosm of many of the trends currently rising to the top in celebrity health and beauty. Tightly focused launches. Singer, model, and actress Zoë Kravitz revealed her lipstick collection for […]
Good Grooming
A handful of licensors in the past three months have announced deals for a single functional grooming product or targeted collection. The somewhat unexpected pairings, involving properties ranging from designers to celebrities to gaming brands, have generated significant media coverage and social media discussion, some of it tongue-in-cheek and much of it positive: In June, […]
Beauty Contest
Just in the last week, three celebrity makeup artists have entered or expanded their presence in the competitive beauty and wellness space, announcing new retail-exclusive licensing or collaboration deals: Sir John, best known for his work with the likes of Beyoncé and Kim Kardashian, paired with South African retailer Woolworths Holdings for a limited-edition collaboration. […]
Women’s Cosmetics of Color
At the beginning of the year, singer Thalía Sodi launched Adria by Thalía, a new haircare brand that offers seven SKUs of sprays, foams, and shampoos promoted as working well for all women’s hair types. The affordable brand is available at Walmart and select Target stores upon its launch. This venture follows a Thalía false […]
The ABCs of CBD
The licensing community’s interest in cannabis remains strong, but the emphasis of late has moved from products containing tetrahydrocannabinol (THC) to items containing cannabidiol (CBD). Both offer many of the same benefits, according to proponents, such as their ability to alleviate anxiety, ease pain, and reduce seizures. The primary difference is that THC, the main […]
Pretty as a Picture
The love affair between (mostly) classic characters and adult-focused cosmetics, lip care, and nail care products continues to intensify. More properties and more marketers—often of the niche variety—are entering into relationships to produce limited-edition beauty collections. Some recent pairings: • The latest collaboration for Hello Kitty, licensed by Sanrio, is The Crème Shop’s October 2018 […]
A Good Hair Day
Celebrity hairstylists, through a variety of collaborations and brand-extension initiatives, have gotten out of the salon and onto retail shelves over the past couple of years: Rita Hazan, who already has a range of hair care products in place at HSN and Sephora, retained The Brand Liaison last month as her licensing agent for further […]