Retailers’ beauty departments represent one area where progress has been made on the road toward more diversity, equity, and inclusion over the past two years, and change continues. While each effort is unique, in general retailers have diversified their product mix to make more offerings available for women of all colors and skin and hair […]
Archive | Health/beauty
A Good Game for Beauty Brands
By Karen Raugust on April 4, 2022 in Character/Entertainment, Health/beauty, Interactive gaming, Licensing
Beauty companies have been among the most active of corporate marketers when it comes to entering the virtual worlds of gaming and the metaverse. Many have been creating promotions and/or offering digital palettes to be used within the games, for example. Conversely, owners of video game properties have increasingly been dipping their toes into physical […]
Male Celebrities Prioritize Skin Care
The men’s and gender-neutral sectors of the beauty industry have both been growing fast over the past decade, especially since 2019, with the expansion expected to continue and even intensify in the foreseeable future. In addition, since at least 2020, the industry has been focused on increasing diversity and inclusion in both product offerings and […]
Retailers Rethink Beauty
Four of the major U.S. mid-tier and mass retailers are launching new beauty concepts, three this month and one in the fall. All have in common a focus on younger shoppers, synergies between in-store and online executions, and an emphasis on products for consumers of all ethnicities. The goal is to capture new consumers at […]
The Doctor Is In
In February of this year, Eastman Kodak licensed Dealmed, a medical supply manufacturer and distributor, for a line of Kodak-branded infrared thermometers. The products, which allow for accurate, non-contact temperature readings, are available in the U.S. and South American markets. Thermometers are likely to remain in demand post-pandemic. Not only are they perennially necessary for […]
Beauty Competition
The beauty segment has been one of the most active for inbound licensing and especially collaboration deals over the past several years, with the pace picking up during the pandemic. The category is seen as a prime opportunity for celebrities, classic characters, films and TV series, museums, corporate brands, and IP from virtually every other […]
Beyond the Nail
Last month we wrote about the diverse landscape of nail color collaborations, driven in part by the enjoyment many young adults get from creating nail art and sharing it on social media. This has led to ongoing demand for new colors, finishes, and combinations thereof. Some of those amateur nail artists, along with professional salon […]
Skin and Bones
Collagen has been up-and-coming as a beauty ingredient for the past few years, both for topical uses such as lotions and shampoos and in ingestible configurations such as protein powder, tea, and bone broth. Lately, licensed properties, especially celebrities, have been jumping into the collagen space with short-term collaborations, long-term licensing deals, joint product development, […]
The Art of the Nail
For teens and young adults, the fingernails represent a canvas for social expression. Whether using bright colors and unusual finishes, having each nail a unique color or style, or painting elaborate designs, many young consumers spend significant time and money turning their nails into fashion statements, often sharing the results on social media. The nail […]
Beautiful Inside and Out
The beauty industry has been increasingly fostering a connection between consumers’ health and wellness and their outward appearance. As one component of that trend, more cosmetics, skincare, nailcare, and haircare marketers are adding ingestible supplements with specific formulations as part of their traditional lines of creams, powders, eye and lip color, and other items for […]