Tag Archives | Louis Vuitton

Playing Dress-Up

When esports teams, leagues, and other organizations first entered the apparel licensing game, they started by working with specialty companies dedicated to esports. As awareness levels among mainstream consumers rose, they began pairing with the big sportswear companies, especially those that were licensees of traditional sports IP owners such as the U.S. major leagues or […]

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Augmenting Activism Through Product Alignments

Celebrities are increasingly taking roles as activists, from supporting Black Lives Matter, to promoting women’s rights in light of the Me-Too movement, to highlighting sustainability. Meanwhile, activists working toward various causes are more often becoming celebrities in their own right. Members of both groups are looking at fashion and other product collaborations and brand ambassadorships […]

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A Collection of Museum Collaborations

Designer collaborations encompassing apparel, accessories, and footwear involve a variety of licensed properties, from characters and sports leagues to corporate brands and celebrities. Museums have been less frequent players, aside from a few key institutions. But more and more, museums with a range of specialties are pairing with fashion labels in a number of ways: […]

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World Cup Couture

With the finals of the FIFA World Cup coming up this Sunday, pitting France against Croatia, it seems like a good time to look at the impact of the competition on the world of high fashion, officially licensed and otherwise. Here are some of the strategies involving fashion labels, designers, sports licensors, and retailers trying […]

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Pop Stars

With their bright colors and pop-culture references, painters identified as pop artists, from Roy Lichtenstein to Damien Hirst, have been attractive as licensing and collaboration partners almost since they first came on the scene in the 1950s. The past year is no exception as pop artists, both current and classic, have been expanding their licensing […]

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Art x Fashion

Collections pairing the imagery of established artists with high-profile apparel and accessories labels have represented a trend in the licensing and fashion businesses for some time, and that continues, as recent deals attest: Keith Haring’s estate and its agent Artestar are collaborating with Coach on a spring/summer 2018 collection of handbags and wallets, representing the […]

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