Licensing tied to e-sports leagues, governing bodies, teams, and athletes has been slowly growing for the past three or so years. Most of the action to date has occurred through specialist licensees and distributors such as We Are Nations, Meta Threads, EsportsOnly.com, Manatee.gg, and Esportsclothing.com. There have also been occasional capsule collections, as well as […]
Archive | Interactive gaming
Getting Off To A Slow Start
New ventures involving the growing e-sports industry are announced on a daily basis. E-sports stadiums are being built, such as the world’s largest to date in Arlington, Texas, opening this month. Musicians and other celebrities such as Drake, Imagine Dragons, and Michael Jordan are investing in teams and leagues. Sports leagues, governing bodies, teams, colleges, […]
Unplug and Play
A couple of decades ago, makers of physical board, card, and tabletop games were rushing to sign deals that would bring their game play into the digital world. Those sorts of agreements are still happening, of course; Hasbro and its licensee Marmalade Game Studio introduced a new mobile game based on Clue (known as Cluedo […]
Tough Times for Toys-to-Life Titles
The shutdown of Lego Dimensions is the latest bad news for the “toys-to-life” segment of the toy and interactive gaming industries. The sector, which got its mainstream start with Activision’s Skylanders in 2011, represented one of the top trends in the toy business in its not-long-ago heyday. Warner Bros. Interactive, TT Games, and Lego announced […]
Eye on Early Electronic Entertainment
As the first video games to achieve mainstream popularity back in the late 1970s and early 1980s approach their 40th anniversaries, many are the focus of licensing initiatives that highlight their retro appeal. These vintage-styled items are likely to resonate both with the games’ original fans and with young video gamers attracted to their old-school […]