Fashion designers and labels have long worked with major ballet and modern dance companies to create custom costumes for specific dance performances. Over the past few years, the two groups have increasingly been getting together to bring the dance organizations’ brand names to consumers through apparel, accessories, and/or footwear collections. These pairings fit snugly into […]
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Picture-Perfect Beauty
Art museums, and the fine artists whose work appears in those institutions, have increasingly been forging licensing and collaboration deals in the beauty category—especially in fragrances—resulting in creative interpretations of key works of art, not just on packaging but in the formulation of the scents and color palettes themselves. Products range from exceedingly limited and […]
Orchestras Score with Gamers
By Karen Raugust on August 8, 2022 in Cultural, Experiential licensing, Interactive gaming, Licensing, Music
In its July 2022 listing of the 20 best video game soundtracks of all time, British classical music radio station Classic FM said, “Video game music is one of the most exciting areas of contemporary music, with composers like Austin Wintory, Jessica Curry, and Nobuo Uematsu winning fans the world over with their game soundtracks.” […]
Museums Mark Mid-Autumn
The Mid-Autumn Festival is a celebration of the Harvest Moon that takes place in China and other parts of Asia, this year on September 21. In the lead-up to this big holiday, designers and fashion labels, chefs, hotels, corporate brands, characters, and video game properties have increasingly partnered for gift sets containing mooncakes, a delicacy […]
Raising the Barre
The news this week that ballet dancer Tiler Peck is pairing with sportswear label Stateside for a capsule collection is a reminder of the handful of ballet dancers who have entered into merchandise collaborations over the past few years. Now is an ideal time, as ballet-inspired fashion, sometimes dubbed “balletcore,” has been on trend since […]