Sustainability concerns have taken some of the luster from the fast fashion retail sector. The core business model, after all, is to encourage purchases of inexpensive clothes that are meant to be replaced quickly with trendy new pieces, creating an ongoing cycle of waste. Based on the number of deals being done with fast-fashion retailers, […]
Archive | Eco-Friendly
Chefs Prep More Plant-Based Products
Chefs and food influencers, both vegan and meat-eating, have over the years participated in collaborative initiatives involving plant-based dishes, such as creating limited-time menus in colleagues’ vegan restaurants, introducing other chefs’ vegan menu items in their own restaurants, or participating in pop-up vegan dinner experiences. They have also slowly become more active in partnering with […]
E-Bike Partnerships Accelerate
The e-bike market is growing at a fast pace, propelled in large part by consumer and corporate interest in sustainability. Fortune Business Analysis, as reported by Inside EVs, estimates that the global market will increase from $37.47 billion in 2022 to an expected $43.32 billion in 2023, translating to annual growth of 15.61%. By 2030, […]
Benefits of Bamboo
In a deal announced just this week, Hasbro licensed British company Bamboo Bamboo to create limited-edition children’s bamboo dinnerware featuring Peppa Pig, sold online. Bamboo dinnerware has been available for a long time, and is billed as eco-friendly as well as safe, durable, lightweight, and easy to clean. With the increased attention on sustainability over […]
Clean and Green
Celebrities have long been at the forefront of incorporating green products into their branded, collaborative, and signature lines, especially in the beauty and fashion categories. Recently, the home cleaning space has been a hotspot for celebrity-driven, eco-friendly supplies that avoid harmful chemicals and incorporate organic and plant-based ingredients: Kris Jenner and Chrissy Teigen launched Safely, […]
Full Circle
The apparel and retail industries’ embrace of circular fashion—the reduction of waste by using materials for as long as possible, such as through reuse, recycling, and/or upcycling—has been a hot topic in the last couple of years. As time goes on, it seems more and more certain that these techniques are here to stay, one […]
No Animals Were Harmed
As young adults and other consumers become increasingly concerned about the environment and make their purchase decisions accordingly, marketers of apparel, accessories, and footwear are touting a growing number of vegan products. These are made of natural materials or recycled synthetics in lieu of leather and other animal-based components. Vegan footwear in particular is starting […]
Second-Hand Shopping
Platforms that facilitate the donation and purchase of gently used, “pre-loved” clothing represent one key part of the circular fashion eco-system, along with other post-first-sale techniques such as recycling, upcycling, and rental. In the past month alone, several fashion brands and retailers have made moves to strengthen their position in the second-hand sales space: Luxury […]
Eco-Friendly Fungus
On this Earth Day 2021, it seems like a good time to take a look at the rising popularity of mushrooms as a focal point of sustainability initiatives. Mushrooms and mycelium, the vegetative branching filaments (akin to a root system) of a fungus, are viable not only as eco-friendly food ingredients but as materials to […]
Rocking Sustainability
A wide range of licensors have begun incorporating sustainable elements into their licensed products and collaborative collections—or are at least considering doing so—especially when it comes to fashion. Musicians represent one of the groups with a relatively long track record in this segment and, like other IP owners, their focus on sustainability has been on […]