Archive | Demographic groups

Bridal Brands Put a Ring On It

A number of wedding specialists—retailers, publications, gown designers—have been expanding their brands through licensing and collaborations. That includes the bridal jewelry category, a logical licensed brand extension if there ever was one. Each deal, at its core, focuses on engagement rings and wedding bands, but the collections typically also encompass other accessories such as earrings, […]

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Making the Grade with Expanded Dorm Décor

In social media communities frequented by college-bound teens and young adults, dorm room décor is experiencing something of a golden age. Influencers and designers have been highlighting ideas for small spaces like dorm rooms and first apartments, students themselves have been gaining social media fame for sharing their creative college living spaces—sometimes put together at […]

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Support and Self-Care for Monthly Cycles

In September, we wrote about collaborations focused on a topic not often represented in licensing, namely menopause. Another area of women’s health that has rarely been spoken of in the licensing business, but is starting to emerge as a viable area for partnership: menstruation. A handful of IP owners have recently entered the “period wear” […]

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Collaboration, Not Appropriation

Last month, the wife of Mexico’s president alleged that the Ralph Lauren fashion label had plagiarized a number of designs associated with Mexico’s indigenous Contla and Saltillo communities. The brand said it had thought all such goods had been removed from retail stores a few months earlier, when it had first recognized the issue, and […]

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Prime of Life

The presence of mature women in the licensing and collaboration landscape has been growing over the past several years. While they still account for just a sliver of celebrity licensing activity overall, women of a certain age, who historically were forgotten when it came to product partnerships, are increasingly accepted and embraced by marketers. These […]

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Supporting the Change of Life

Women undergoing menopause represent one consumer group that has historically been ignored, and the subject seen as taboo. But marketers’ perspective has been changing of late. One indication: Three celebrities have recently announced collaborations and other initiatives specifically focused on this group: This month, actress Naomi Watts announced two deals. First, she is launching a […]

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Accessibility: Making a House a Home

Marketers have been expanding their offerings of merchandise designed for consumers with disabilities, especially in categories such as apparel and Halloween costumes, over the past three years or so. Licensed and collaborative examples have occasionally been part of the mix as well. The idea is to create solutions that are accessible, but also stylish and […]

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