Archive | Demographic groups

Collaboration, Not Appropriation

Last month, the wife of Mexico’s president alleged that the Ralph Lauren fashion label had plagiarized a number of designs associated with Mexico’s indigenous Contla and Saltillo communities. The brand said it had thought all such goods had been removed from retail stores a few months earlier, when it had first recognized the issue, and […]

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Prime of Life

The presence of mature women in the licensing and collaboration landscape has been growing over the past several years. While they still account for just a sliver of celebrity licensing activity overall, women of a certain age, who historically were forgotten when it came to product partnerships, are increasingly accepted and embraced by marketers. These […]

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Supporting the Change of Life

Women undergoing menopause represent one consumer group that has historically been ignored, and the subject seen as taboo. But marketers’ perspective has been changing of late. One indication: Three celebrities have recently announced collaborations and other initiatives specifically focused on this group: This month, actress Naomi Watts announced two deals. First, she is launching a […]

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Accessibility: Making a House a Home

Marketers have been expanding their offerings of merchandise designed for consumers with disabilities, especially in categories such as apparel and Halloween costumes, over the past three years or so. Licensed and collaborative examples have occasionally been part of the mix as well. The idea is to create solutions that are accessible, but also stylish and […]

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Diamonds and Pearls

The men’s jewelry category has been a fast-growing one for the last several years. As a result, designers of both fine and costume jewelry have been entering the men’s sector or expanding their men’s businesses. This year, for example, Tiffany’s added to its men’s assortment by creating its first engagement rings for men, while fine […]

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Costume Change

The costume industry is in the midst of transitioning from a historical focus on kids and Halloween to more of a year-round, all-encompassing, and all-ages business. This change is occurring due in part to an increase in adults going all-out to celebrate Halloween and to the rise of massive fandoms tied to pop-culture properties, many […]

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Pride Collections for All

As we approach Pride Month, companies on the long and still-growing list of marketers celebrating LGBTQ+ Pride each June have been releasing their plans for this year. As always, these include a variety of typically rainbow-hued lifestyle collections for adults, with a focus on accessories, beauty, footwear, and especially apparel. One new wrinkle that has […]

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Gender Equity and Esports

Video gaming is a popular activity among females, who represent 41% of gamers, according to the Entertainment Software Association, and 35% of professional esports players, according to Interpret. But the world of professional esports has been a notoriously unwelcoming space for women. They experience discrimination and harassment and lack the opportunities offered to the male […]

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