Collaborations that pair properties from the world of entertainment and sports have been on the rise in the past year, as animated IP, musicians, and preschool characters team with athletes, clubs, and leagues in innovative ways. This is not a new phenomenon; however, a higher-than-average amount of energy has been devoted to this type of […]
Archive | Music
Life of Luxury
The marriage of luxury brands and K-pop stars continues, as global luxury labels strive to solidify their strength in the important Asian market, as well as take advantage of the stars’ worldwide popularity. For the most part, the relationships are pure brand ambassadorships, with the singers posting on social media to their vast followings, appearing […]
Beauty Brands Rock Out
Male musicians are the latest group of celebrities getting into the beauty segment in a big way, namely with collections of bold color cosmetics and nail colors to allow consumers to replicate the look of their favorite performer, whether that be glam or Goth: Ozzie Osbourne is the most recent musician to sign up with […]
Country Club
A trio of country singers have recently announced consumer product initiatives that are significant both in terms of the breadth of the programs and the attention they have garnered: Last week, news arrived that Blake Shelton had partnered with Land’s End for a fall and holiday collection. The assortment includes apparel for men, women, and […]
Turning Up the Music
Musical instrument, equipment, and accessories brands used by professionals and amateurs alike have long been active in the business of licensing and collaborations. While they continue to represent a small part of the corporate licensing landscape overall, several new licensing deals and agency representation agreements announced over the last few years suggest that their presence […]
Orchestras Score with Gamers
By Karen Raugust on August 8, 2022 in Cultural, Experiential licensing, Interactive gaming, Licensing, Music
In its July 2022 listing of the 20 best video game soundtracks of all time, British classical music radio station Classic FM said, “Video game music is one of the most exciting areas of contemporary music, with composers like Austin Wintory, Jessica Curry, and Nobuo Uematsu winning fans the world over with their game soundtracks.” […]
Bringing the Beats to Kids’ TV
A handful of classic rappers have made forays into the children’s entertainment and content arena, and sometimes into related licensed products, in the past year or so: Darryl McDaniels of Run DMC partnered with Nickelodeon and Paramount Global last November in a wide-ranging deal in which McDaniels lends his voice to the new Noggin series […]
Preschool Pop Stars
The children’s audio sector has been expanding as parents look for engaging alternatives for their kids that do not involve a screen, and as more and more audio-centric projects have proven popular with young listeners. In addition to podcasts and dedicated audio devices and content, children’s music albums have also been on the rise, especially […]
Rock On
The music sector is one of most active in the licensing and collaboration field these days, with new deals announced almost daily. Initiatives are wide ranging: Ariana Grande has lent her name and likeness to a new bundle of virtual goods, as well as presenting a concert series, in Fortnite; My Chemical Romance released its […]
Football Kits Hit the Right Notes
Musicans and football (soccer) organizations have come together in the past for a variety of commercial ventures. In some cases, singers and bands have offered clubs the rights to their songs, while in others the partners have jointly created one-of-a-kind kits for use on the field and for sale to fans. When it comes to […]