Tag Archives | Netflix

Listen Up

Children’s podcasts have been popping up for a while now, including a few based on licensed IP. Almost a third of parents (32%) say they are very or somewhat likely to purchase a subscription to a paid podcast service for their child, according to a survey conducted by Morning Consult in November. Half of children […]

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Mooncakes Rising

Mooncakes are baked goods traditionally eaten during China’s Mid-Autumn Festival, which celebrates the moon and the fall harvest and is one of the most important Chinese festivals each year. Traditionally, mooncakes are round, two to four inches in diameter and up to two inches deep, with a filling commonly made of red bean or lotus […]

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Out of Africa

Businesses based in Africa have been expanding their presence on the global scene of late, including some involved in activities connected to licensing: • Fashion. South African designer Palesa Mokubung and her label Mantsho recently teamed with H&M for a ready-to-wear apparel and accessories range set to debut in select stores around the world this […]

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Reflected Glory

Three recent hot-markets scenarios in the entertainment/character segment arose after a licensed property or product made an appearance in an unaffiliated TV show or film: Netflix’s Stranger Things, which takes place in the 1980s, featured a Halloween costume incorporating a hand-made Ghostbusters logo on a pair of Reebok sneakers from the era. The cameo led […]

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Anime Every Day

Anime TV series, from mainstream examples such as Pokémon to superfan favorites such as Yuri!!! on ICE, have long been popular in Western markets, albeit rising and falling cyclically, as is the case for any trend. Recently, widespread optimism about the long-term prospects of the genre has led a number of large organizations to stake […]

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Sweet (?) Smell of Success

Long gone are the days when scented candles and home fragrances would fill a room solely with traditional aromas such as vanilla, lavender, strawberries, and sea breezes. Back in 2014, the distinct smell of foods, from a few rare instances of bacon to a wide range of baked goods, started taking hold in the industry, […]

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