Archive | Footwear

New Dimensions in Footwear

3D printing has a lower profile as a consumer-facing licensing trend than it did a few years ago. But the technology continues strong behind the scenes, as a means to personalize products, implement unique designs, and achieve other goals. In many cases, consumers may not realize a given product is being created through this technique, […]

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Rethinking for the Long Run

Designer Isaac Mizrahi and New Balance just debuted a collection of footwear and apparel exclusively on QVC, while Mattel’s Barbie’s just launched its latest capsule with Puma, in honor of the doll’s 60th anniversary. These initiatives are reminders of how sportswear companies with roots in athletic footwear have, over the past decade, expanded their realms […]

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Trendy Threads

Of the more than 1,600 labels exhibiting at eight women’s fashion shows at the Javits Center last week—the largest being Coterie, focusing on contemporary apparel, accessories, and footwear—roughly 10% are involved in licensing as a licensor, licensee, or both, as estimated by RaugustReports. Labels with a presence across the co-located events included well-established examples such […]

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Satisfying the Sneakerheads

Licensing in the athletic shoe segment is far more diverse than in the past, when sporting goods brands, athletes, fashion labels, and kids’ characters accounted for the bulk of activity. Over the past 10 to 15 years or so, the category has become more and more important for properties as diverse as musicians, celebrities, artists, […]

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Stepping Out

With the 2016 Summer Olympic Games ongoing in Rio de Janeiro, it seems like a good time to take a look at the Brazilian footwear business, an active participant in licensing. Shoe companies frequently enter into short-term collaborations (and some longer-term deals) with Brazilian and global properties, both for products sold in Brazil and those […]

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