Calling All Designers

Electronics retailers are starting to take a step into fashion licensing by forging exclusive deals with designers and celebrities to raise their reputations when it comes to style. Best Buy has highlighted two such ventures during the fourth quarter. It is exclusively carrying a line of 50 Kate Spade New York-licensed tech accessories, ranging from […]

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Party On

Party planning is starting to emerge as an area of interest within the licensing business, both in terms of properties available and as a category/theme for licensed merchandise. Celebrity wedding planners have been extending their names into bridal categories for a few years now, but the landscape is changing as they are increasingly positioned not […]

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Specialty Stores Still Struggle

As we near the end of 2014, three bankruptcies disclosed at the end of last week—Mexx, Delia’s, and Deb Shops—illustrate the continuing challenges faced by many retailers, particularly in the specialty fashion tier. Each of these chains varies in its scope, strategy, and target audience, and in the role played by licensed products. Netherlands-based Mexx […]

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Collegiate Course Correction

The collegiate licensing agency landscape continues to change, as IMG Worldwide announced earlier this week it would lay off 3% of its workforce this month, spread evenly across all its divisions, which include IMG College and the Collegiate Licensing Company. The contraction occurs a year after talent agency William Morris Endeavor acquired IMG. In July […]

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Timeless Appeal

At one time, many pundits were predicting that the growing ubiquity of the smartphone—which many consumers use as their primary means of telling time these days—would mean the demise of the wristwatch. But a flurry of deals over the last year or so shows that traditional watches remain a robust area for licensing: Fashion brand […]

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