Properties From Unexpected Places

Homegrown properties represent ever-stronger competition for multinational licensors in territories around the world. This is true not only in well-established markets but in countries such as China, India, and Turkey, where licensing is newer. Even territories that are nowhere near the center of global licensing executives’ radar are starting to produce licensed properties for both […]

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Back to the Beginning

A new wrinkle has been added to the well-established technique of sports-related cross-licensing, as today’s professional athletes are co-branded with their youthful selves. Last summer, NFL Players Inc., which handles licensing for the NFL Players Association, teamed with Pop Warner Little Scholars for a line of merchandise highlighting current players in their Pop Warner youth […]

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Regional Restaurants’ Recipe For Success Includes Licensing

It seems as if there could not possibly be enough supermarket shelf space for all the restaurant-branded (and often licensed) foods and beverages already on the market or in the works. Yet the list of restaurant chains launching or expanding brand-extension licensing programs continues to lengthen. Naturally, given the crowded marketplace, the newer names appearing […]

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Music Labels Tune In To Licensing

Licensing programs tied to music labels—as opposed to the musicians on their rosters—have been on the rise over the last year. In April of 2014, Def Jam Enterprises, the 30-year-old label founded by Russell Simmons, signed IMG Licensing and UniWorld Group, a marketing firm, to represent it in seeking licensing and marketing opportunities. The label […]

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Apparel for All

The plus-size segment of the apparel category became a strong area of interest for celebrity and fashion licensors in 2014, with designers Isabel Toledo and Lela Rose doing direct-to-retail deals with Lane Bryant, model Ashley Graham designing an exclusive collection for Canadian chain Addition Elle, and blogger Gabi Gregg creating a couple of capsule collections […]

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Buy It Now

Late 2014 and early 2015 have brought a wave of consolidation to the licensing business, on both the licensee and licensor sides of the equation. The entertainment portion of the business has been the nexus of most of this activity. Some of the recent deals involving licensed manufacturers, all of which have been announced or […]

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The Changing Retail-to-Retail Landscape

Back in 2011, several retailers began launching licensing programs in which they lent their brand names or proprietary labels to outside manufacturers, who were allowed to distribute the products in other, non-competitive retail channels. Chains including Kitson, Eddie Bauer, Fred Segal, Frederick’s of Hollywood, Ann Taylor, Bombay Co., and more have signed such deals in […]

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Batteries and Bandwidth

Much of the buzz at the Consumer Electronics Show this week, at least from a licensing perspective, has been about wearables such as fitness trackers and smartwatches, which are starting to emerge as opportunities for property owners. Brands ranging from Montblanc and Under Armour to Guess? and Swarovski are touting their new wearable devices (some […]

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Here’s To A Colorful New Year

A number of property owners have forged deals recently in which a distinctive color palette is the main brand attribute being licensed. In some cases, this unique range of colors is the basis of the entire program. Fiesta, the Homer Laughlin China Company’s brightly hued dinnerware brand that was introduced in 1936, has been expanding […]

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