Pet health insurance seems to be emerging as a viable opportunity for licensing deals and other partnerships, with two significant agreements announced just since November 2021. Here’s a look at the current landscape: In December, pet e-tailer Chewy partnered with Trupanian, allowing the former to sell the latter’s pet insurance and wellness plans to the […]
Archive | Services
Gig-Economy Opportunities
The use of so-called “gig economy” businesses, such as food-delivery providers, ride-hailing services, and online travel-rental marketplaces, has been increasing significantly over the past several years, with use of food-delivery brands growing even more exponentially during COVID-19. The rising popularity of this business model has led to a more competitive landscape and a need for […]
Love Connection
In the last couple of months, both the Immortals e-sports organization and the Manchester City football club teamed with Tinder to help their passionate fans find romance. The two become the latest of a handful of licensed properties that have entered the dating-service space over the past several years. The deals vary in scope, duration, […]
A Glimpse into a 3D Future?
Licensing has become an important tool in the emergence of 3D printing as a consumer technology, with a variety of 3D printing companies using licensing as a means of standing out in a crowded market. Recent agreements help attract customers to different facets of the industry, including: Online personalization and ordering. Source3, a 3D printing […]
A Penny Saved Is a Penny Earned
IP owners have been testing various forms of financial services as potential avenues for licensing. Branded credit and, more recently, debit cards have become a must-consider category, of course, with properties from chef Jason Santos to Star Trek and Garfield to Pan Am—among many others—having deals in place. But other areas of exploration have started […]