Celebrity floral designers are frequent collaborators with floral delivery services, local florists, subscription floral boxes, and the like. Recently, a few have started to expand their scope of collaboration slightly by pairing with non-floral-specialist brands or retailers, sometimes even extending into categories beyond flowers, albeit mostly still with a close connection to their core area […]
Archive | Licensing
Tour de Collaboration
The pairing of cycling gear with fashion, art, and lifestyle labels—a trend that fashion industry watchers trace back to Rapha’s first collaboration with designer Paul Smith in 2007—continues to flourish in 2023, with a number of high-end cycling apparel brands announcing capsules with notable names in the fashion and lifestyle segments. Here is a look […]
A Dilly of a Trend
Pickles and pickle-flavored foods have long been popular, and they have been getting progressively more so over the years. The trend has picked up steam since the mid-2010s, with no end in sight, as sales, new product releases, and online searches are all on the rise. At the end of 2022, organizations ranging from the […]
Putting The Pedal to the Metal on NFTs
The automotive industry has been very active in the NFT space, especially since the start of last year. Some of the companies that have announced new initiatives or taken steps to enter the world of NFTs since the beginning of 2023 include DeLorean, Hyundai, Lamborghini, Renault, Rolls Royce, and Škoda India. Most of the ventures […]
What to Wear to The Barbie Movie
The licensing program for The Barbie Movie, set for a July 21, 2023, release, has more than 100 merchandise licensees on board, alongside a bounty of promotional partnerships, and it comes with high expectations for success. It is reminiscent of movie licensing programs of yore, which routinely had long licensee lists, although those would have […]
The Lure of Lacrosse
Lacrosse, which originated in Native American culture going back to the 12th century, has been one of the fastest-growing sports in the U.S. for over a decade, according to research from the National Sporting Goods Association, the NCAA, and other associations and researchers. The increase in interest extends to all levels of the sport: professional, […]
Fast Forward on Phygital Fashion
Fashion and lifestyle brands, especially in the luxury and athleticwear spaces, have been active experimenters in the use of NFTs. Many of the initiatives to date have focused on using NFTs to enhance consumer engagement and reward fans with exclusive content or experiences. Increasingly, however, fashion labels are trying to tie NFTs with physical products […]
The Value and Variety of VTubers
By Karen Raugust on June 22, 2023 in Celebrity, Character/Entertainment, Content, Digital, International, Licensing
Consumer interest in VTubers (“virtual YouTubers”)—which got their start in Japan in the mid-2010s—has expanded significantly since the start of the pandemic, both in these digital influencers’ country of origin and abroad. VTubers are anonymous creators who use motion-capture and other technologies to create an animated avatar, usually anime-like in style, that does everything a […]
A Hunger for Branded Meal-Time Minis
The market for toy collectibles featuring real food and beverage brands seems as strong as ever, with demand continuing, new brands launching, and additional licenses being signed. Among the key players: Zuru Mini Brands offers Foodie Minis, which encompass more than 100 grocery brands, mostly from the U.S., Canada, and the U.K, ranging from Bazooka, […]
Cakes, Cookies, and Competitions
In the unscripted TV world, competition shows and how-to shows about baking have been two vibrant sectors for some time now. Both genres intersect in a growing list of competitive baking shows, from The Great British Bake-Off (The Great British Baking Show in the U.S.) to Nailed It!. And companies involved in licensing have been […]