Archive | Nonprofit

Culture Club

A number of cultural institutions—the bulk of which have traditionally handled their licensing and product development activities (if any) internally—have signed licensing agents in the past year, with most of the announcements coming since the beginning of the COVID era: The Metropolitan Museum of Art launched a global licensing program, announced in July, with Beanstalk […]

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Offering Support to Soldiers

Nonprofit organizations and independent brands that support military troops, veterans, and families have recently been expanding their licensed merchandise arrays. Some properties of note include: Homefront Girl. This lifestyle brand from artist and military spouse Gaby Juergens, represented by Firefly Licensing, has newly signed Udi Behr for jewelry, TF Publishing for calendars, and Kurt Adler […]

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British Museums Expand Their Empires

British museums, long active players in the licensing and merchandising landscape, continue to build their licensing efforts: The Imperial War Museums retained Spotlight Licensing and Brand Management to extend its merchandise program into North America. The National Gallery, London is introducing its brand and archives into international markets with agency JELC after beginning a licensing […]

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Characters and Causes

A handful of cause-related deals announced this summer, all involving licensed characters, are a reminder of the potential for entertainment to help change behavior in society while enhancing the visibility and reputation of the properties themselves: Disney Channel paired with Girl Scouts of the USA to feature Disney’s new Hispanic princess, Elena of Avalor, in […]

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