Tag Archives | Warner Bros.

Food for Fans

While entertainment/character-based products for adults represent a relatively small part of the world of licensed food and beverages, several recent initiatives show that this type of pairing is alive and well in today’s licensing environment: In honor of the 50th anniversary of The Godfather, ViacomCBS Consumer Products partnered with Corleone Fine Italian Foods. Products under […]

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Costume Change

The costume industry is in the midst of transitioning from a historical focus on kids and Halloween to more of a year-round, all-encompassing, and all-ages business. This change is occurring due in part to an increase in adults going all-out to celebrate Halloween and to the rise of massive fandoms tied to pop-culture properties, many […]

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Animal Instincts

One of the pet-industry trends highlighted at last week’s virtual Global Pet Expo (see our newly posted coverage here) is consumers’ desire to treat their pets like family, purchasing them human-grade food, enrolling them in grooming and wellness services, buying them Christmas and birthday gifts, and the like. This tendency extends to clothing, pet beds, […]

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A Sweet Way to Stay Strong

Sugary comfort foods meet hardcore health and wellness in a handful of recent deals involving sweet-treat brands being licensed for protein powders: Just last week, Hostess Brands teamed with Bodybuilding.com for Remix Nutrition protein powders in Hostess Twinkies and Hostess Chocolate CupCakes flavors. Additional Hostess snack cake varieties may be added to the line of […]

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In-World Meets High-Tech

In-world products, which take a fictional item from a film, TV show, or videogame and make it real, represent the ultimate way to differentiate entertainment/character-licensed goods from their competitors. In-world merchandise can assume a variety of forms, from Barco Uniforms’ Grey’s Anatomy scrubs, to Schwinn’s Stranger Things bikes, to Cubicall’s Bill & Ted phone booths, […]

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