CVS announced last week that it is adding a K-Beauty HQ to 2,100 of its stores this month, offering a range of 100 Korean beauty products curated by celebrity K-Beauty specialist Alicia Yoon. This news, along with Target’s similar initiative in January of this year, likewise with Yoon, signals a growing awareness of the Korean […]
Tag Archives | Target
Just Hanging Out
The hobby of hammocking (also known as ’mocking) has flourished over the past two years, especially among millennials. Teen and young adult men and women regularly hang their portable hammocks not just in their back yards, but also in parks and other open spaces, and even in some offices. Clubs have formed in metro areas […]
Working Out
Licensors of gyms and fitness brands represent an energetic sector for licensing, launching functional apparel, exercise equipment, fitness trackers, and other product lines closely related to their core mission. Recent activity includes: New licensing programs. Last year, Hard Candy Fitness, a chain of boutique gyms founded by Madonna and named after one of her albums, […]
Behind the Makeup
Celebrity makeup artists and hair stylists have been extending their names into cosmetics and other beauty products in a big way since at least the mid-1990s, well before social media and reality TV made them recognizable to a broad swath of consumers. The trend continues today, as several announcements in the last six to nine […]
Heading for the Finnish
By Karen Raugust on March 14, 2016 in Art, Character/Entertainment, Digital, International, Licensing
Properties from Finland, especially from the worlds of design, digital entertainment, and publishing, are expanding their activities on the global market this year. Many are classics, or at least well established, but their profiles are on the upswing, each for its own reasons. On the design side, Marimekko, which has been known for its brightly […]
Fostering Acceptance
By Karen Raugust on January 25, 2016 in Branding/marketing, Character/Entertainment, Content, Licensing
Over the past few years, a handful of catalogs and marketing campaigns have featured models with special needs, such as Down’s syndrome or physical disabilities. In general, the intent is not to call attention to these conditions, but simply to better represent the diversity of the marketers’ customer base. Examples have ranged from a Target […]
Join the Crowd
Licensees and retailers increasingly want to profit from the popularity of social media stars, whose fame is derived from their presence on YouTube, Instagram, Pinterest, Vine, Twitter, and/or Snapchat. Not only do these new celebrities have ever-expanding and very loyal and engaged audiences, but they can have a great influence on their fans’ purchasing habits […]