Home meal delivery services and diet plans have seen a sudden rush of interest from licensors this year. Three of the recent launches involve celebrities and rely heavily on organic foods, juices, and/or cleansing: Beyoncé paired with 22 Days Nutrition in conjunction with the latter’s new delivery service offering cleansing products and protein bars. The […]
Archive | Food/Beverage
Something’s Fishy
Fresh and frozen fish may not be the first thing that comes to mind when you think about licensing. But there have been several deals in this category over the years. Most recently, FremantleMedia Enterprises licensed the rights to The Deadliest Catch, a reality series airing on the Discovery Channel, to ShopHQ (now rebranded as […]
Regional Restaurants’ Recipe For Success Includes Licensing
It seems as if there could not possibly be enough supermarket shelf space for all the restaurant-branded (and often licensed) foods and beverages already on the market or in the works. Yet the list of restaurant chains launching or expanding brand-extension licensing programs continues to lengthen. Naturally, given the crowded marketplace, the newer names appearing […]
A Cold One With Character
Licensed beers have represented a growth area within the food and beverage sector over the last year or two, with properties that have dabbled in the category ranging from apparel brands (e.g. Carhartt) to musicians (Grateful Dead). A particularly active niche of late has consisted of beers tied to entertainment properties. This is especially true […]