Tag Archives | Sanrio

Tea Time

Traditional English-style afternoon teas tied to characters (and sometimes other properties) have represented a growing piece of the experiential-licensing landscape since the mid-2010s, at least in some parts of the world, with a particularly notable burst of activity beginning in 2019. Even during the pandemic, at least between lockdowns, a few licensed afternoon teas were […]

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Characters Qualify for the Olympics

Licensed characters are playing a starring role this year in promoting national Olympic teams, Olympic sports, the Tokyo Olympic Games, and the Olympic spirit in general, both officially and non-officially. There is still some uncertainty surrounding the event, which is set to kick off on July 23, after a year-long pandemic delay, amid rising numbers […]

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Playing Games

Many entertainment/character licensors have had difficulty extending their properties into branded video games successfully. But they increasingly need to be in the video game space, since that is where their fans, of all ages, spend a lot of their time. One way to achieve this goal without as much risk is to integrate their properties […]

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First Impressions

Every once in a while, we shine a spotlight on recent deals involving products and categories that have rarely been a focus for licensing and may offer white space for licensors with relevant IP. Our first post of 2021 seems like a good time to take stock of some of the new and unusual licensed […]

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Signs of a Comeback

The last few months have brought news about the signing of several multi-faceted, multi-year toy deals, both in the U.S. and globally, many involving well-established properties: Spin Master joined the Wizarding World through a deal with Warner Bros. Consumer Products, with plans to produce playthings tied to the Harry Potter and Fantastic Beasts franchises. Merchandise […]

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An Extra Scary Halloween

Halloween, coming up this Saturday, is naturally forcing consumers, marketers, and retailers to adapt their approach for the COVID era. How will that impact sales of Halloween-related products? The National Retail Federation predicts overall spending for the holiday will fall 8%, from $8.8 billion in 2019 to $8 billion this year, although those who do […]

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Getting Out the Vote

Every four years as the U.S. Presidential election comes around, licensors, licensees, and retailers create products and promotional initiatives highlighting themes tied to voting. Historically, these have been mostly focused on merchandise featuring vote-related graphics, primarily as a way to offer some fresh and timely designs. This year, however, marketers (many with ties to the […]

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Cover Your Mouth

After first saying cloth facemasks were not effective in preventing the spread of the COVID-19 virus, the U.S. Centers for Disease Control and Prevention (CDC) is now encouraging Americans to wear masks whenever they are in the presence of other people, outside of those with whom they are self-isolating. Governments in Europe and other parts […]

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Flipping for Pancakes

Licensors are looking beyond yogurt shops, donut bakeries, and hamburger chains for character and entertainment tie-in partners in the QSR and restaurant world. Pancake houses seem to be a preferred destination in 2018: Universal Partnerships & Licensing, Illumination, and Dr. Seuss Enterprises paired with IHOP for Grinch-themed pancakes, French toast, omelets, and hot chocolate to […]

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Licensors Eye Ethnic Fashion

More and more designers, and some character licensors, are including apparel and accessories specific to particular ethnicities or religions among their roster of products. These items include the likes of saris and salwar kameez worn by Indian women; hijabs, abayas, and burkas for Muslims; and kimonos and yukatas for Japanese women and girls. Designers have […]

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