Several celebrity chefs have recently forged agreements with retailers to extend their names into home goods. Some are entering the category for the first time. Others are expanding existing deals focused on cookware and dinnerware by adding lifestyle categories such as bedding and furniture that take them well beyond the kitchen: Chef and TikTok influencer […]
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Let’s Get This Party Started
’Tis the season for capsule collections focused on women’s partywear designed for fancy holiday gatherings. The assortments typically include items such as glamorous mini-dresses, slinky floor-length gowns, flowy slacks, fashion-forward sweaters and jackets, spike heels, tuxedo suits, and clutches. They are made from materials such as silk, faux fur, satin, metallics, animal prints, sheer fabrics, […]
Learning Curve
Over the past couple of years, we have taken many looks at the plus- and extended-size market, a hot and still growing space within the licensing business and the apparel industry in general. One very logical niche within that segment consists of deals between apparel marketers and curve models (who specialize in the plus-size market). […]
A Heartwarming Hook for Holiday Products
The debuts of the leading U.K. retailers’ moving and high-production-value Christmas-themed TV “adverts” have become an anticipated event in that country each year. Many spur exclusive, limited-time merchandise items or ranges that tend to sell strongly, with some of the proceeds typically contributing to charitable causes. For example: John Lewis’s merchandise tied to the star […]
Literary Layette
Children’s picture books without entertainment backing tend to be licensed on a limited basis, focusing on higher-end products sold through specialty stores. One active area is the infant-products category, where classic storybooks, with their nostalgic appeal and educational positioning, attract parents and grandparents, as well as consumers looking for baby gifts. To illustrate, three such […]
Fostering Acceptance
By Karen Raugust on January 25, 2016 in Branding/marketing, Character/Entertainment, Content, Licensing
Over the past few years, a handful of catalogs and marketing campaigns have featured models with special needs, such as Down’s syndrome or physical disabilities. In general, the intent is not to call attention to these conditions, but simply to better represent the diversity of the marketers’ customer base. Examples have ranged from a Target […]