Licensing is playing an ever-greater role in the children’s cooking activity kit segment, with a number of new licensed products coming on the market recently. They range from toy playsets to science kits to cooking kits for use in making real food. Some are available at retail and others through a subscription model. Here is […]
Tag Archives | Disney
Fresh Produce Tie-Ins Bear Fruit
Marriages of licensed characters and fresh produce have come up regularly over the years, but the sector has been as active this year as any time in recent memory. The deals have taken a variety of forms, from branded packaging to promotional initiatives, and have involved a number of different types of partners, from restaurants […]
Casting Children’s Characters In Podcasts
The market for podcasts featuring children’s favorite characters in original audio storytelling continues to grow. Just this year, IP owners in the children’s entertainment space—including some of the biggest names—have launched new productions: Disney jumped into the original children’s podcast market for the first time with Forces of Nature, a 12-episode Frozen podcast released during […]
Cakes, Cookies, and Competitions
In the unscripted TV world, competition shows and how-to shows about baking have been two vibrant sectors for some time now. Both genres intersect in a growing list of competitive baking shows, from The Great British Bake-Off (The Great British Baking Show in the U.S.) to Nailed It!. And companies involved in licensing have been […]
Entertainment Studios Strategize Over TCGs
Classic trading card games (TCGs), especially the “Big 3” of Magic: The Gathering (MTG), Pokémon, and Yu-Gi-Oh!—all introduced in the 1990s—are going strong. They continue to rank at the top of the TCG sales charts, are expanding into new media and licensed product categories, and are making cameos in productions not connected to their brands, […]
A Winning Formula
Three of the leading suppliers of pro sports uniforms and associated merchandise have recently brought to life in the real world the looks worn by fictional sports teams, both new and classic, on the on-screen pitch, rink, or court: Earlier this month, Nike and Warner Bros. introduced a collection of kits for AFC Richmond, the […]
Hopping Into Lunar New Year
By Karen Raugust on January 19, 2023 in Character/Entertainment, Fashion, Holiday, International, Licensing
The Lunar New Year is always an opportunity for brands to forge collaborations with characters related to the appropriate sign of the Chinese zodiac, from 2022’s Year of the Tiger to 2021’s Year of the Ox and beyond. This year, starting on January 22, is the Year of the Rabbit, considered the luckiest of the […]
Licensing for the Greater Good
Since we last covered non-profit groups’ growing presence in the licensing business, in August 2022, the emphasis on integrating charitable components into licensing initiatives of all stripes has continued. Licensors and licensees are taking a number of approaches to working with charities as one means of demonstrating to consumers that they are making a positive […]
Collaborative Cups of Tea
Specialty teas and gift sets centered around tea do not represent a new category for licensing, but the number of deals (mostly for limited editions) and the variety of properties involved have both been growing recently. Here is some of what four leading licensed tea purveyors have been up to when it comes to collaborations: […]
Benefits of Bamboo
By Karen Raugust on December 1, 2022 in Character/Entertainment, Eco-Friendly, House and home, Licensing
In a deal announced just this week, Hasbro licensed British company Bamboo Bamboo to create limited-edition children’s bamboo dinnerware featuring Peppa Pig, sold online. Bamboo dinnerware has been available for a long time, and is billed as eco-friendly as well as safe, durable, lightweight, and easy to clean. With the increased attention on sustainability over […]