Tag Archives | Disney

Licensors Eye Ethnic Fashion

More and more designers, and some character licensors, are including apparel and accessories specific to particular ethnicities or religions among their roster of products. These items include the likes of saris and salwar kameez worn by Indian women; hijabs, abayas, and burkas for Muslims; and kimonos and yukatas for Japanese women and girls. Designers have […]

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Wearables as Playthings

Licensed wearable devices for children represent a small but growing sector of the toy, accessories, and electronics industries. Their positioning and functionality often differ somewhat from the typical adult-skewing licensed wearable; namely, they focus less on fitness and more on play. A few examples: Disney’s Playmation, a line of connected toys developed with Hasbro and […]

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Stop and Smell the Clothes

More licensed products made of fabric are incorporating scent as a differentiator. In some cases, the pairing is purely for novelty appeal. The limited-edition, eight-piece Wildfox Resort 14 Barbie Dreamhouse capsule collection of apparel and accessories, debuting last November, included some items with a sunscreen or cotton candy scent that lasted through 10 to 12 […]

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