Tag Archives | Brandgenuity

Looking Beyond Face Coverings

Properties of all types have gotten into the face covering game in a big way since just after the start of the pandemic, with cloth masks, gaiters, balaclavas, and other protective facewear quickly becoming a standard category for licensing. Meanwhile, the pandemic has also given rise to other new opportunities related to avoiding the COVID-19 […]

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Here Come the Bridal Designers

High-end bridal designers who got their start specializing in wedding dresses, and remain well known for their creations in this space, have been expanding their licensing activity recently. Some are poised to get into licensing and collaboration in a significant way for the first time, while others are adding to a long list of existing […]

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Exploring The Unknown

Celebrity adventurers have recently been looking to extend their brand equities—built on qualities such as curiosity and exploration, survival, overcoming challenges, protecting the environment, toughness, and never giving up—by entering the world of merchandise: Ed Stafford retained Brandgenuity as his licensing agent in October 2018, with plans for survival gear, outdoor apparel, knives and multipurpose […]

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The Many Facets of 3D Printing

A handful of 3D printing deals forged in 2016 illustrate some of the ways property owners are currently using this technology as part of their licensing strategies: Customization. Activision’s new Skylanders’ iteration, Skylanders Imaginators, allows fans to create personalized Skylanders characters, customizing the appearance and name as well as attributes such as powers, musical themes, […]

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