Archive | Technology

In-World Meets High-Tech

In-world products, which take a fictional item from a film, TV show, or videogame and make it real, represent the ultimate way to differentiate entertainment/character-licensed goods from their competitors. In-world merchandise can assume a variety of forms, from Barco Uniforms’ Grey’s Anatomy scrubs, to Schwinn’s Stranger Things bikes, to Cubicall’s Bill & Ted phone booths, […]

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Building a Case for Blockchain

Blockchain is a decentralized ledger—essentially a database—for securely tracking and storing a string of sequential information. It offers the ability to create a transparent, tamper-proof, and trustworthy record of ownership, value, chain of custody, authenticity, and other attributes of an individual product over time, from raw materials through sale and resale. Pilots based on blockchain […]

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New Dimensions in Footwear

3D printing has a lower profile as a consumer-facing licensing trend than it did a few years ago. But the technology continues strong behind the scenes, as a means to personalize products, implement unique designs, and achieve other goals. In many cases, consumers may not realize a given product is being created through this technique, […]

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Data Protection

With today’s ever-present worries about credit card fraud and identity theft comes a relatively new product category: Protective RFID-blocking wallets, bags, and contactless protector cards. These items are positioned as creating a barrier against RFID skimming, which is when criminals steal information from the increasing number of credit cards, drivers’ licenses, passports, and so on […]

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Cashing in on Cryptocurrency

A handful of licensed properties are starting to enter the world of cryptocurrency, which consists of virtual “coins” enabled by blockchain technology. As with physical currency, consumers can utilize cryptocurrency to pay for things, or as an investment. Blockchain involves a decentralized digital ledger or database of transactions, ownership history, and/or other data associated with […]

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Going Virtual

Property owners have been licensing virtual reality applications since at least 2015, with activities intensifying in 2016 as the major high-end VR headsets were released. The number of deals seems to be proliferating quickly this year as more licensors become interested in and comfortable with the technology and as more consumers are able to experience […]

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Connected Clothing

At recent electronics and fashion trade shows such as the Consumer Electronics Show, Fashion Tech Berlin, and the Decoded Fashion Summit, smart clothing made its mark. Fabric featuring interwoven conductive wires or embedded nanotechnology allows jackets, intimates, or t–shirts to accommodate basic phone- or Internet-based communication and information access. It enables clothing to measure biometrics […]

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The Many Facets of 3D Printing

A handful of 3D printing deals forged in 2016 illustrate some of the ways property owners are currently using this technology as part of their licensing strategies: Customization. Activision’s new Skylanders’ iteration, Skylanders Imaginators, allows fans to create personalized Skylanders characters, customizing the appearance and name as well as attributes such as powers, musical themes, […]

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