A number of wedding specialists—retailers, publications, gown designers—have been expanding their brands through licensing and collaborations. That includes the bridal jewelry category, a logical licensed brand extension if there ever was one. Each deal, at its core, focuses on engagement rings and wedding bands, but the collections typically also encompass other accessories such as earrings, […]
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Good Buys
The home goods industry struggled in 2022 after the robust sales of the lockdown era, and most observers expect that trend to continue into 2023. But licensing has been a bright spot lately, and new licensing deals continue to be forged at a regular pace. One notable current trend—not surprising given consumers’ concerns about inflation […]
Meal Time
This spring and summer, a number of chefs and other celebrities have introduced home goods collections centering on mealtimes, featuring products including cookware, tabletop items, kitchen storage, kitchen textiles, table linens, and the like. The new ranges, some produced in-house but most accomplished through licensing or collaboration, join a very crowded landscape in this category, […]
Country Club
A trio of country singers have recently announced consumer product initiatives that are significant both in terms of the breadth of the programs and the attention they have garnered: Last week, news arrived that Blake Shelton had partnered with Land’s End for a fall and holiday collection. The assortment includes apparel for men, women, and […]
The Art of the Nail
For teens and young adults, the fingernails represent a canvas for social expression. Whether using bright colors and unusual finishes, having each nail a unique color or style, or painting elaborate designs, many young consumers spend significant time and money turning their nails into fashion statements, often sharing the results on social media. The nail […]
Big Names in Beauty Shift to Skincare
Prior to the appearance of the coronavirus, celebrities had been increasingly entering the skincare category, a much less crowded segment of the beauty industry than color cosmetics (eye color, lip color, blush, etc.). The presence of celebrities in the beauty category in general, and the skincare segment in particular, has not waned at all since […]
Lending a Helping Hand
Many companies active in the global licensing and consumer products business are doing what they can to support medical professionals and consumers during the COVID-19 crisis. In addition to being the right thing to do, their efforts help keep some of their workers employed, utilize existing capacity and already-purchased materials, and give them a positive […]
Data-Driven Decision-Making
Licensing has become more data-driven over time, as the tools used to analyze sales and other information at a granular level improve, giving licensors and licensees insights into what is working and not working and enhancing the ability to tweak strategies quickly. Licensing executives have also increasingly been enhancing sales history with other more forward-looking […]
Playing to Win
With the holiday season coming up quickly, it seems like a good time to take a look at what toy industry players are doing to position themselves for success. In the midst of a changing retail landscape, evolving leisure time habits among kids, trade and tariff concerns, and other challenges, companies involved in the production […]
Turning the Channel
News came to light this summer that three key players in kids’ animation are leaving the original production business, although they will remain active as distributors or licensing specialists: Amazon is moving away from investing in original children’s programming in favor of shows for family and young adult audiences. It will continue to acquire licensed […]