Meal Time

This spring and summer, a number of chefs and other celebrities have introduced home goods collections centering on mealtimes, featuring products including cookware, tabletop items, kitchen storage, kitchen textiles, table linens, and the like. The new ranges, some produced in-house but most accomplished through licensing or collaboration, join a very crowded landscape in this category, full of products tied to both celebrity and other intellectual properties.

Some of these new collections are part of broader home goods ranges, but many are centered solely on the kitchen and table:

• Actress and cookbook author Eva Longoria partnered with Heyday, an e-commerce specialist that sells through Amazon Marketplace, for a line of cookware under the Risa brand name. The line, which includes multipurpose pots and pans as well as kitchen accessories, is the first celebrity tie-in for Heyday, of which Longoria took an equity stake as part of the deal. The products come in three colors.

• Martha Stewart launched 22 new cookware pieces, marketed under the new Martha by Martha Stewart premium lifestyle brand, available through the brand’s e-commerce site. The products fall into three groups, the Copper Collection, featuring items such as stock pots and sauté pans; the Ceramic Nonstick Collection, also including fry and sauté pans; and the Try Ply Stainless Steel Collection, with roasting pans, sauce pans, and more.

• Geoffrey Zakarian, a chef known for winning the title on Food Network’s The Next Iron Chef, paired with Dash for a six-piece collection consisting of a pan, wok, deep skillet, grill topper, and two knives. The retro-style pieces are available on Amazon.

• Dave and Jenny Marrs, home renovation experts known for their series Fixer to Fabulous on HGTV, partnered with Walmart and its licensed Better Homes & Gardens brand for a 16-piece dinnerware set, inspired by the look of handmade clay, and a hammered metal tray, along with other products for the home, such as decorative accessories, throw pillows, candles, and storage baskets. The collection is a follow-up to the Marrs’ outdoor collection with BHG, launched at Walmart in the spring.

• Molly Yeh, who hosts Food Network’s Girl Meets Farm, paired with Macy’s for a collection of housewares pieces ranging from bakeware, cookware, and food prep tools to kitchen storage and textiles, along with some products for parent-child mealtimes. The line focuses on everyday items in cheerful colors.

• Rosanna Pansino of HBO’s Baketopia is working with iDesign on a collection focused on kitchen organization, sold through The Container Store. Products range from turntables to easy-to-stack lidded storage containers and mixing bowls. The 35-piece assortment also features fridge, turntable, pantry, and office organizer starter kits consisting of multiple items.

• Actress Priyanka Chopra Jonas and restaurateur Maneesh Goyal, who are partners in an upscale New York City-based Indian restaurant, Sona, launched a brand called Sona Home. The first collection, The Sultan’s Garden, consists of 40 pieces, including bone china and other dinnerware, accompanied by a Panna collection of table décor, linens, and accessories. All feature motifs inspired by the plants and animals of India.

• Country singer Miranda Lambert’s Southern hospitality-inspired home goods collection with Walmart, marketed under the Wanda June brand, encompasses more than 80 affordable items, including kitchen, bar, and tabletop pieces as well as other home goods such as rugs and decorative pillows.

Beyond celebrities, several other properties have also entered the kitchen and tabletop arena since early summer. Both Peppa Pig and Paw Patrol have been licensed to Koziol for a children’s collection of tableware; artist Loudres Villagomez teamed with Lodge Cast Iron for a skillet and mini-skull pan, both limited-edition, designed for making traditional foods associated with the Day of the Dead; Akwaaba Inns and founder Monique Greenwood collaborated with Macy’s Hotel Collection for a limited-edition range that features housewares and tabletop items as well as home textiles and décor; and Nickelodeon’s The Tiny Chef Show paired with Dash and Williams Sonoma for a limited-edition mini-waffle maker benefitting the No Kid Hungry Campaign.