Cultivating Gardenwear

Over the past couple of years, fashion designers and celebrities — especially those with expertise in the home space — have been creating collaborative apparel, accessory, and tool collections specifically for gardeners. While the number of examples remains relatively low, the frequency is slowly growing. A few representative projects illustrate the trend:

• Most recently, British cooking and entertaining expert Dame Mary Berry, best known in the U.S. as a judge on The Great British Baking Show, paired with U.K. apparel brand Holland Cooper for the latter’s first gardening collection. The partnership was announced on June 5. The luxury range includes a bag and a gardening apron, as well as a picnic blanket and kneeling pad, and is available through Holland Cooper’s online shop.

• Designer Todd Snyder paired in 2024 with Gardenheir, an e-commerce site offering fashionable garden tools, apparel, and accessories, as well as a variety of lifestyle products, for a capsule consisting of a dozen pieces. The products in the assortment ranged from gardening smocks and Italian gardening clogs to hats and camo jackets, all offering a modern take on heritage clothing worn in the fields, according to the partners.

• Martha Stewart paired with Tractor Supply in 2024 for an eight-item capsule of gardening apparel that debuted in 50 of the fleet and farm retailer’s physical stores and online. Tractor Supply and Stewart, whose commercial enterprises are overseen by Marquee Brands, paired with French Dressing Jeans to create the collection. Designs included shirts, cargo pants, overalls, jackets, and puffer vests. The deal was consistent with the retailer’s strategic objectives to bring top brands to its rural customers and to broaden its women’s apparel assortments.

• Maria Korkeila, a Finnish apparel and textile designer, paired with Finnish tool brand Fiskars for the latter’s first entry into apparel and accessories. The streetwear-influenced, unisex gardenwear collection, which debuted in 2020, included 11 styles made from earth-toned, organic, recycled, and vegan materials. The array encompassed convertible outerwear, cargo pants, utility vests, oversized t-shirts, and a tool belt/bag.

These gardening-specific collections hit on a number of trends that have been intensifying over the past several years. They include the rise in apparel collections designed for specific jobs or hobbies (such as JCPenney’s collection of clothing for teachers, tied to Warner Bros. Discovery’s Abbott Elementary); the strength of collaborations in the outdoor living space in general (such as Pamela Anderson’s 40-item outdoor furniture line with One Atelier); and growth in partnerships reflecting the gardencore fashion trend (such as Levi’s pairing with Ganni for a gardening-inspired denim collection that is more about fashion than function).

U.S. households’ participation in gardening has been falling off somewhat since the pandemic. Still, in 2025, 79% of households (107 million) participated in the hobby, a significant number (albeit down from 84% in 2024), according to the 2026 edition of the National Gardening Association’s National Gardening Survey. Spending, meanwhile, reached an all-time high of $79 billion in 2025, up 13.5% from the previous year. These numbers suggest that there is space in the market for additional collaborative gardening-apparel collections to flourish.