Women-led NFT projects are starting to proliferate, although they remain a small slice of a landscape that has been male-dominated to date. Female artists, for example, account for less than 16% of the NFT art market and just 5% of NFT sales overall, according to ArtTactic. Most of the female-led NFT projects are positioned as […]
Archive | Collectibles
Flipping the Script
Film and TV properties, like other forms of IP, have been getting into the NFT space in a big way. Now a handful of new deals have turned things around by taking NFT-origin properties and developing them for traditional TV or films: Actress Reese Witherspoon’s production company, Hello Sunshine, partnered with the NFT collective World […]
Non-Fungible, But Also Non-Official
Using a blockchain—a decentralized, shared database—to track the history of a digital or real-life item creates a secure timeline of where that item has been throughout its lifespan, giving purchasers confidence about its legitimacy. As such, blockchain technology is a tool for everything from ensuring the authenticity of collectibles and luxury goods to demonstrating an […]
A Reality Check for Virtual Tokens
NFTs remain one of the hottest areas of interest in licensing, with announcements of deals across property types coming out daily. This month, however, a number of more negative news stories have popped up about NFT programs, including several involving licensed properties. NFTs remain an enticing, brand-new sector for IP owners to explore in their […]
Trading Card Transformations
The trading card industry has been experiencing a number of changes this year, from skyrocketing interest in collecting, to decades-long licensing agreements changing hands, to the emergence of new opportunities including non-fungible tokens (NFTs) and collegiate name, image, and likeness (NIL) rights. Some of the key trends to watch: A pandemic-fueled rise in popularity. Interest […]
Tokens for Tots
Non-fungible tokens are the newest and certainly one of the hottest categories for licensing deals right now, with sports entities, celebrities, corporate trademarks, comic book and video game IP, fashion labels, and more getting into the game. While there are exceptions, the most active properties in the NFT space tend to be those with a […]