Archive | Collegiate

NIL Service Providers in the News

A lot has happened since collegiate athletes and other students gained the right to commercially exploit their own names, images, and likenesses (NIL) nine months ago, on July 1, 2021. For one thing, a variety of services and platforms—marketplaces, group licensing and marketing agencies, educational and back-end resource providers, and the like—have been formed to […]

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Turning to the Pros

Since collegiate athletes earned the right to exploit their names, images, and likenesses (NIL) last July, many companies have materialized to guide them in this new pursuit. These organizations include individual and group licensing agents specializing in NIL, marketplaces that matchmake athletes with corporate partners, platforms to educate athletes on the dos and don’ts of […]

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Toward Gender Parity?

One of the predictions earlier this year, when collegiate athletes gained the ability to commercially exploit their names, images, and likenesses (NIL), was that the change would ultimately give female athletes as many opportunities as their male counterparts to generate revenue, something that hasn’t been true in professional sports to date. While it is still […]

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Trading Card Transformations

The trading card industry has been experiencing a number of changes this year, from skyrocketing interest in collecting, to decades-long licensing agreements changing hands, to the emergence of new opportunities including non-fungible tokens (NFTs) and collegiate name, image, and likeness (NIL) rights. Some of the key trends to watch: A pandemic-fueled rise in popularity. Interest […]

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Consequences of Commercialization

A Licensing University session called “Spotlight: Sports Licensing,” produced by Licensing International and held as part of Licensing Expo in late August, hit on a number of current trends impacting the sports licensing landscape. One interesting topic that came up in the presentation, moderated by the late Bill Burke, senior VP marketing strategy and communications […]

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Pay for Play

A number of recent developments are blurring the lines between amateur and pro sports, both at the collegiate and Olympic levels. If the trend continues, it may open significant opportunities for the licensing community. California enacted the Fair Pay to Play Act, which allows college athletes to receive money for endorsements without jeopardizing their scholarships […]

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On the Sidelines

Celebrities who are closely connected to the pro and college sports industry—but not current athletes—have been increasingly lending their names to consumer product lines, either through licensing or their own companies. Their areas of expertise vary: Fantasy sports. Matthew Berry, ESPN’s senior fantasy sports analyst, retained The Wildflower Group in 2016 to handle licensing for […]

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Collegiate Consolidation

The collegiate licensing business is about to undergo some profound changes, thanks to two recently announced deals involving major players in the collegiate market. Last week, Fanatics said it had purchased the collegiate licensing operations of Fermata Partners, an agency founded in 2012 and owned by CAA since 2015. Fermata execs Derek Eiler and Chris […]

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