Archive | Character/Entertainment

Day of the Dead Lives As A Licensing Theme

A handful of properties featuring imagery associated with Dia de los Muertos (Day of the Dead), most with roots in the worlds of entertainment or art, have launched limited licensing programs. Properties such as the animated series Muertoons, created by actor Wilmer Valderrama and his WV Enterprises, focus mostly on the U.S. Hispanic consumer segment. […]

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Buy It Now

Late 2014 and early 2015 have brought a wave of consolidation to the licensing business, on both the licensee and licensor sides of the equation. The entertainment portion of the business has been the nexus of most of this activity. Some of the recent deals involving licensed manufacturers, all of which have been announced or […]

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