Licensors of classic comic strips and cartoons are partnering with contemporary artists to offer fresh graphics and a publicity hook. Three examples from the past year include: DC Thomson Consumer Products creating two new style guides for The Beano and Dennis the Menace, one with British designer Wayne Hemingway and the other with artist Jon […]
Archive | Character/Entertainment
Buy It Now
Late 2014 and early 2015 have brought a wave of consolidation to the licensing business, on both the licensee and licensor sides of the equation. The entertainment portion of the business has been the nexus of most of this activity. Some of the recent deals involving licensed manufacturers, all of which have been announced or […]
Crafting a New Entertainment Genre
Licensors in the sectors of art, sports, fashion, and especially character and entertainment have, over the past several years, increasingly been licensing their properties into the arts and crafts category. A more recent trend is for arts and crafts to be the central theme of entertainment content: Air Crafters is a CG and mixed media […]
A Cold One With Character
Licensed beers have represented a growth area within the food and beverage sector over the last year or two, with properties that have dabbled in the category ranging from apparel brands (e.g. Carhartt) to musicians (Grateful Dead). A particularly active niche of late has consisted of beers tied to entertainment properties. This is especially true […]